Thailand targets 23.1 million MICE visitors by fiscal 2024

[webfact]

The Thailand Convention and Exhibition Bureau (TCEB) has set a target to attract a minimum of 23.1 million meetings, incentives, conferences, and exhibitions (MICE) visitors by fiscal 2024. Through this, they aim to generate a revenue of 136 billion baht, which equates to 75% of the income recorded in 2019.

 

TCEB President Chiruit Isarangkun Na Ayuthaya noted that the challenge in achieving full recovery is primarily due to global economic pressure. He explained that the MICE industry is on a steady path to recovery, with geopolitical conflicts being a significant factor to consider.

 

Chiruit mentioned that Thailand’s bamboo diplomacy policy ensures no hurdles for MICE travellers from any nation. He highlighted that visa exemptions have boosted MICE visits from primary markets such as China and Taiwan. Despite the weak Chinese economy, entrepreneurs from the region are seeking international partnerships, considering Thailand a business hub for Southeast Asia.

 

by Alex Morgan

PHOTO: via Fan Club Thailand

 

Full story: The Thaiger 2024-01-18

 

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[BusyB]

 

And another thread I won't read.

 

Does anybody?

[retarius]

33 minutes ago, BusyB said:

 

And another thread I won't read.

 

Does anybody?

I just love them. You always find something really interesting that you don't believe they did. 

[retarius]

I am surprised that MICE are so big in Thailand. If TAT's target is 40 million visitors with the usual caveat about Chinese and Indians and domestic visitors....then over half of tourism is MICE lead. Go MICE, I say, Go MICE. Let's have lots more MICE. I wonder if they have enough conference facilities....there is the Queen Sirikit centre of course, but I don't know of many others. I will worry about this tonight. Will they have failed if they only get 23.049 million instead of 23.1 million? This will keep me awake as well.