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Gym's Ban on 'Aunties' Sparks Debate on Age and Gender Discrimination in South Korea


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In a move that has ignited a fierce debate on age and gender discrimination, a gym in Incheon, South Korea, has banned older women, commonly referred to as "ajummas," from its premises. The gym put up a sign stating "off limits to ajummas" and "only cultivated and elegant women allowed," which has drawn significant criticism and highlighted ongoing societal tensions.

 

The term "ajumma" is broadly used to describe older women, typically from their late 30s onwards, and often carries a pejorative connotation, suggesting rude or obnoxious behavior. The gym's owner defended the decision, claiming that his business had "suffered damages" due to the unruly behavior of some older women. In a televised interview with South Korean news agency Yonhap, he detailed incidents where these women allegedly monopolized the changing rooms for hours, stole items like towels and hair dryers, and made judgmental comments about other members' bodies, causing discomfort among younger patrons.

 

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This incident has touched a nerve, reflecting broader issues of discrimination in South Korea. In recent years, there has been growing intolerance towards specific age groups, with various businesses implementing bans on children or seniors. Critics argue that such measures are not only discriminatory but also reinforce harmful stereotypes.

 

The gym's action has sparked a wave of online backlash, with many condemning the conflation of bad behavior with older women. "How did the term 'bad customer' become the same as 'ajumma'?" questioned one commenter on the social media site Instiz. Others pointed out that poor behavior is not exclusive to older women. "If you have worked in the service industry, you’d know that it’s not just older women who fall into those categories," another user noted.

 

Some commentators have described the gym's policy as indicative of outdated attitudes, reminiscent of the early 2000s. In an attempt to clarify, the gym posted an additional notice trying to differentiate between ajummas and other women, suggesting that ajummas "like free stuff regardless of their age" and are "stingy with their own money but not with other people's money." The gym owner asserted that he did not intend to make a hateful comment against older women but stood by his decision, stating that those who are offended are "the ones with the problem."

 

While the ban has found support among some who associate ill manners with older women, others argue that the issue is not gender-specific. Psychology professor Park Sang-hee pointed out in an interview with JTBC that older men can exhibit similar behaviors. "Older men also obsess over free stuff and repeat themselves over and over again. Rude behaviors are not exclusive to older women," she said.

 

This controversy is part of a larger struggle faced by South Korean women who are challenging traditional norms. Women in South Korea are often held to stringent standards and are scrutinized for their choices, whether it’s about their appearance, such as sporting short hair, or lifestyle decisions, like remaining single. Critics argue that men are rarely judged for similar behaviors, highlighting a double standard that persists in society.

 

The incident at the Incheon gym underscores the need for a more nuanced approach to customer behavior that does not single out a particular demographic. By focusing on specific behaviors rather than attributing them to age or gender, businesses can create more inclusive environments that respect all patrons. As South Korea continues to grapple with issues of discrimination and social equity, such debates are crucial in shaping a more just and understanding society.

 

Credit: BBC 2024-06-15

 

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This, of course, is discriminatory, insulting, and appalling, but if that's the way South Korea wants its society to function, that's their business. It will only reduce my respect for them. 

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