Bangkok and TikTok Unite to Boost BKK Food Bank Initiative

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The Bangkok Metropolitan Administration (BMA) and TikTok have joined forces to enhance the #BKKFoodBank project, which aims to reduce food waste while supporting vulnerable communities. Launched in 2022, the initiative has ambitiously set out to tackle inequality, ensure food security, and contribute to building a sustainable society. By collaborating with TikTok, the project has significantly broadened its outreach, benefiting from the platform’s massive audience and engaging content approach.

 

In the past two years, the initiative has made substantial environmental contributions by reducing carbon dioxide emissions by over two million kilograms and establishing Food Banks in all 50 Bangkok districts. Food waste poses a significant challenge in Bangkok, accounting for half of the city's total waste and costing over 7.3 billion baht annually. The project addresses this issue by effectively managing surplus food, distributing over 3.3 million meals to 110,000 vulnerable individuals, and cutting carbon emissions.

 

 

The collaboration with TikTok has supercharged the project's momentum in the past two months, enabling the distribution of more than 1.1 million meals and further reducing carbon emissions by over 690,000 kilograms. TikTok's Head of Public Policy in Thailand, Chanida Klaiphan, emphasized the platform's dedication to positive social impact, leveraging its top creators to advocate for sustainable food management and community involvement.

 

Currently, 665 convenience stores participate in the initiative, donating surplus food and necessary supplies. These donations are meticulously sorted and stored to meet hygiene standards before being distributed through BKK Food Bank centres across Bangkok. This collective effort brings hope for a more sustainable future while addressing essential needs in the community.

 

-- 2024-12-13