Thailand Chosen for First Nationwide Visa Destinations Rollout Thailand has become the first country to introduce Visa’s Destinations programme across an entire nation. Developed with the Tourism Authority of Thailand, the initiative aims to make visitor payments easier while helping local businesses join the cashless economy. It covers travel planning and spending across Bangkok, Phuket, Chiang Mai, Pattaya, Udon Thani, Samui, Hua Hin and Hat Yai. Visa has already recruited more than 50 merchants in Bangkok’s Song Wat district and hopes to expand digital payment acceptance to 56,000 small businesses nationwide. Open to all Visa cardholders, the programme combines payment technology, tourism partnerships, transaction insights and broader merchant acceptance.
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