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Bhutan Seeks Thai Expertise to Boost Tourism Amid Cultural Festivities


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With its majestic landscapes and rich cultural heritage, Bhutan is actively seeking to bolster its tourism sector by drawing from the expertise of Thailand. Recently, Bhutan invited Thai officials as tourism consultants to help refine its marketing strategies and improve accessibility for visitors. This initiative coincides with Bhutan's celebrated Punakha Tshechu festival, showcasing vibrant folk dances and masked performances at the historic Punakha Dzong.

 

Currently, Bhutan's attractions, such as the stunning Punakha Suspension Bridge, haven't drawn the expected number of tourists. Key challenges outlined by Thai experts include limited flight availability, inadequate marketing, and the Sustainable Development Fee (SDF) of US$100 per person per day, which may deter potential visitors.

 

 

 

Despite these hurdles, Thai officials remain optimistic about unlocking Bhutan's tourism potential, a move they believe could also boost tourism in Thailand. Bhutan adopts a high-value, low-impact tourism policy, using the SDF for development and environmental initiatives. The collaborative aim is to increase tourist arrivals to 300,000 by 2025, doubling the current numbers. Thailand stands ready to support this ambitious target, marking a new chapter in Bhutan’s journey to becoming a thriving tourist destination, reported Thai News Agency.

 

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-- 2025-03-17

 

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  • Haha 1
Posted
44 minutes ago, snoop1130 said:

Currently, Bhutan's attractions, such as the stunning Punakha Suspension Bridge, haven't drawn the expected number of tourists.

 

Suggestions from Thailand -

set up a sex industry with prostitutes, 

24 hour drinking alcohol 

recreational drugs freely available

visa free for Chinese

You will have more tourists than you can cope with.

  • Thumbs Up 1
Posted

It is the $100 per person per day tourist fee that is - and will remain - the deal breaker regardless of whatever else they do to increase the number of visitors.

  • Agree 1
Posted

Bhutan Seeks Thai Expertise to Make Tons of New Rules with Endless Amendments, Then Reverse Them Entirely and Make New Ones Amid Cultural Festivities

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