Philippines Cracks Down: Gambling Ads to Disappear by August 15

Picture courtesy of PhilStar

In a decisive move, the Philippine Amusement and Gaming Corp. (PAGCOR) has announced that all gambling-related advertisements must be removed from public spaces by August 15. The directive, issued on July 7, impacts billboards, posters, and adverts on public transport, aiming to curb the influence of gambling exposure, especially on the youth.

PAGCOR Chairman and CEO Alejandro Tengco highlighted the significance of this move. "Regulating excessive and pervasive gambling advertisements is essential to protect vulnerable sectors of society," Tengco stated. This initiative is part of a broader strategy to regulate public gambling promotions and ensure that only advertisements endorsing responsible or institutional gaming are approved.

Licensed operators, suppliers, and gaming venue managers are expected to comply. They must submit a comprehensive inventory of their advertising materials by July 16, detailing size, location, and contracts. This inventory is a precursor to the complete removal mandate.

Tengco has made it clear that replacing removed adverts with new ones won’t be tolerated. Violating operators will face consequences, underscoring PAGCOR's commitment to enforcing this regulation.

Concurrent with these measures, there’s a focus on online gambling. Though advertisements proliferate on digital platforms like e-wallets and ride-hailing apps, PAGCOR and the Ad Standards Council are exploring stricter regulations for online ads, ensuring they don’t encourage a gambling culture.

While prevalent on physical and digital mediums, gambling ads face legislative scrutiny. Lawmakers are debating measures that include a proposed 10% tax on online gambling, restrictions on e-wallets, and higher minimum bets. Some advocate for a total ban to prevent illegal operators from exploiting vulnerable individuals, including the youth.

PAGCOR acknowledges these concerns but argues against a full ban, suggesting it wouldn't address the underlying issues posed by illicit gambling operators.

The move signifies a robust effort by the Philippines to balance industry regulation and societal welfare, aiming to prevent gambling addiction without stifling economic avenues driven by the gaming industry.

As the August 15 deadline approaches, stakeholders must adapt swiftly to this regulatory landscape, reflecting a broader trend in Southeast Asia towards responsible gambling practices. The impact of these regulations, if effectively implemented, could serve as a benchmark for neighbouring countries grappling with similar issues.

  Adapted by ASEAN Now from PhilStar 2025-07-11