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Strong Baht and Safety Fears Weigh on Thai Tourism

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image.jpeg

File photo courtesy of iStock for reference only

 

Thailand's tourism sector is grappling with challenges as the Thai baht strengthens, making visits pricier against global currencies. Visitor numbers are dwindling, and recent safety concerns add to the apprehension.

 

The Ministry of Tourism and Sports revealed foreign tourism earnings of around 938 billion baht from January to August 10, missing the annual target of 1.77 trillion baht. Foreign arrivals have decreased by over 6% compared to last year, totalling 20 million visitors so far.

 

The baht’s appreciation of 5-6% against the US dollar this year is impacting short-haul markets, particularly in China. Many Chinese tourists are choosing to visit Japan because of the favourable exchange rate with the yen. Chinese arrivals in Thailand have dropped by almost one-third this year.

 

Long-haul arrivals increased, but visitors may opt for other destinations if they perceive Thailand as offering poor value. The global economic climate is prompting tourists to look to places where their currency goes further or to stay home, reported the Bangkok Post.

 

Security remains a pressing issue. After incidents such as a Bangkok shooting spree and attacks on Malaysian tourists, the government faces criticism for its inertia in boosting tourist confidence.

 

Hoteliers in Pattaya are now increasingly dependent on local tourists and holidays to enhance their business. Holiday weekends like Mother’s Day push occupancy rates up to 80-90%, but weekdays see drops to 30-40%.

 

Despite a recent 5% increase in tourists resulting from school breaks in China, the future for the tourism industry appears uncertain without government action to boost confidence. The co-payment subsidy scheme for domestic travel had some success, but budget delays have left smaller hoteliers struggling.

 

Efforts to move the subsidy scheme to the Pao Tang app were hindered by government decisions, highlighting ongoing frustrations within the industry. Restoring the allure of cost-efficient and safe travel in Thailand remains an ongoing challenge.

 

image.png  Adapted by ASEAN Now from Bangkok Post 2025-08-14

 

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  • I wish they would make up their minds one article tourism is down next its up they blame everyone butthemselves just ajust the baht where it should be and keep the elites out of it because they are th

  • spidermike007
    spidermike007

    So tourism revenue is down by half and yet the article this morning stated that everything is peachy and rosy in the tourism sector. Is there some sort of schizophrenia at work here when it comes to t

  • This morning tourism was good. This afternoon it’s bad 😂

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I wish they would make up their minds one article tourism is down next its up they blame everyone butthemselves just ajust the baht where it should be and keep the elites out of it because they are the ones benefiting from it being high 

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So tourism revenue is down by half and yet the article this morning stated that everything is peachy and rosy in the tourism sector. Is there some sort of schizophrenia at work here when it comes to the forecasting, or are we just hearing a ton of BS from the authorities?

3 hours ago, ozz1 said:

I wish they would make up their minds one article tourism is down next its up they blame everyone butthemselves just ajust the baht where it should be and keep the elites out of it because they are the ones benefiting from it being high 

So True!

5 hours ago, webfact said:

Many Chinese tourists are choosing to visit Japan because of the favourable exchange rate with the yen.

 

That doesn't make sense (to me).

 

Regardless of the exchange rates, everything in Japan is significantly more expensive than Thailand.

 

I remember paying £17 for a beer and a whisky chaser in 1989.....God alone knows how much it would be now.

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This morning tourism was good. This afternoon it’s bad 😂

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make up your minds please

 

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Oh FFS.

they will artificially deflate the baht before high season like they always do every year

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TAT statement. "once I thought I was indecisive now I am not so sure"

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Tourism down by 5 or 6 %. Yea right. Yet it is visually noticeable everywhere in Thailand, according to reports. I have never seen low season this low before. Would I notice it if it was down only 5 %? Like 95 tourists instead of 100? Definitely not.

 

Are they playing the game "think of a number.."?

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Flip flop everyday this country.Stop ur BS about its so safe..its so cheap..

U priced urself out compared to neighbor countries and i hope it will continue.

Ur so greedy and it will never stop.

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24 minutes ago, spidermike007 said:

So tourism revenue is down by half and yet the article this morning stated that everything is peachy and rosy in the tourism sector. Is there some sort of schizophrenia at work here when it comes to the forecasting, or are we just hearing a ton of BS from the authorities?

This is a constant occurrence here in the news\government on almost all issues. 1 day its terrible according to one agency or person interviewed, even when they have no involvement but are available to comment. Then the next day its the complete opposite. Just goes to show you can make numbers say whatever you want and that any excuse is ok because something else will come along to knock it out of the way. 

I will always remain confused by the strength of the Thai baht especially over last month when 1. Thailand was at war. 2. Trump's tariffs on Thai exports to US will deeply effect Thai economy & lead to layoffs. 

Also I think the charge at Thai ATMs of 250 baht on every withdrawal is very high, for Brits that £5.70 per visit at a baht £ rate below the real market one. This will dissuade use of banks & for larger transactions we will use Monzo or Starling bank fee free transactions in larger shops etc

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I was once a tourist coming to Thailand many times.  Now I have been a resident for several years.  I do have a comfortable income but the decline of the baht to the dollar rate has left me with about 12 percent less of 'disposable' income meaning I have less to spend with the local merchants and other businesses.  The current rates certainly has some influence on where holiday travelers choose to go. 

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5 hours ago, webfact said:

image.jpeg

File photo courtesy of iStock for reference only

Maybe just for reference but look at the screen and what crappy exchange rates are on it... the difference between green and yellow column!

Visitors are up but spending is down.

 

maybe they should make 1 rupee flights available to multiple countries instead of just one like Vietjet is offering straight to Bangkok.

 

You make flights from USA $6 since it’s 6 x the distance and I know a whole bunch of Americans would fly over and visit.

 

Same with any country if you’d make flights that cheap.  
 

Gotta wonder who sponsoring that cause somebody’s gotta be subsidizing it.

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8 minutes ago, Dan O said:

Just goes to show you can make numbers say whatever you want and that any excuse is ok because something else will come along to knock it out of the way

Kind of like the president in a country I won't mention...

 

When the statistics of new jobs created just came out, the solution was simple. Just fire the one responsible for those numbers, and hire a new one, who promised better numbers.

Problem solved!

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12 minutes ago, tomazbodner said:

Maybe just for reference but look at the screen and what crappy exchange rates are on it... the difference between green and yellow column!

And they don't even want Norwegian, Swedish and Danish Kroners.. You can't exchange them most places, but if you find a place you can, it's 40% less than it's worth..

And I'm not even kidding. I exchanged NOK to Thai Baht a while ago, for 2.05.. The internet rate was 3.15..

Same with DKK and SEK.

This morning all clear sky and tourism sunshine, this afternoon all tourism dark clouds. I wonder what this evening will bring? Mixed clouds and sushine? 

As a tourist here now I get a bit under 21 - trip last year got over 24. Not the best. But still so much cheaper than a similar holiday in Australia. 

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Thai tourism seems to be up and down more frequently than some underwear on Pattaya's beach road!

1 hour ago, Will B Good said:

 

That doesn't make sense (to me).

 

Regardless of the exchange rates, everything in Japan is significantly more expensive than Thailand.

 

I remember paying £17 for a beer and a whisky chaser in 1989.....God alone knows how much it would be now.

Just had a little goole search for you and the price is a little cheaper than £17 but then again in matters a lot the whisky and if the beer is imported! Note: with inflation the price is so much cheaper now.

42 minutes ago, peter48 said:

I will always remain confused by the strength of the Thai baht especially over last month when 1. Thailand was at war. 2. Trump's tariffs on Thai exports to US will deeply effect Thai economy & lead to layoffs. 

Also I think the charge at Thai ATMs of 250 baht on every withdrawal is very high, for Brits that £5.70 per visit at a baht £ rate below the real market one. This will dissuade use of banks & for larger transactions we will use Monzo or Starling bank fee free transactions in larger shops etc

Never mind ATMs cash is King.

37 minutes ago, tomazbodner said:

Maybe just for reference but look at the screen and what crappy exchange rates are on it... the difference between green and yellow column!

That has to be a very old exchange rate and I would suggest it is a photo of a bank booth giving lousy buy rates  at the airport. The buy rate for the Austalian dollar is about a baht over the current rate but the sell rate of 25.47 is about 4baht or more over the current rate. The rates are not what you would comparatively get as a Superrich exchange. If you are going to make such comparisons, at least use something current and not an airport booth designed to fleece unwary tourists.

Well, it isn't the baht that strengthens, it's the USD that weakens, 1 euro = 37.81 THB and 1.68 USD !

It was 1 euro = 1.04 USD in January 2025 !

MAGA ?

In fact, the Thai central bank even reduced its interest rate...

image.png.0455749b1b0e15a88f9af33c9b25b207.png

 

1 hour ago, Will B Good said:

 

That doesn't make sense (to me).

 

Regardless of the exchange rates, everything in Japan is significantly more expensive than Thailand.

 

I remember paying £17 for a beer and a whisky chaser in 1989.....God alone knows how much it would be now.

It doesn’t make much sense to me but for a different reason.

 

but to address your point, I find goods generally reasonably priced in Japan. Thank a decade of low inflation compared to other Asian and Western countries for that.

 

But the yen has been one of the main beneficiaries of the weak dollar, along with the Swiss franc and the Euro. So switching from Thailand to Japan for exchange rate reasons doesn’t make sense.

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15 minutes ago, Garouda said:

Well, it isn't the baht that strengthens, it's the USD that weakens, 1 euro = 37.81 THB and 1.68 USD !

It was 1 euro = 1.04 USD in January 2025 !

MAGA ?

In fact, the Thai central bank even reduced its interest rate...

 

image.png.9c4c398eb859a411a10da7c33b75d20e.png

Sorry, this is not correct, this is the actual rate:image.png.b1a6a4faf22f23cb8444fa5a69b98f0d.png

 

53 minutes ago, Toby1947 said:

Never mind ATMs cash is King.

Sure.

 

image.png.b97c4d2fb7eaabf7d3b427f55606542e.png

  • Popular Post

I don't know why you simpletons are confused..???

 

CLEARLY tourism in Thailand booms in the morning, but dips in the afternoon.

 

Simple

 

(Queue all the muppets that don't understansd sarcasm)

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