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In a promising development for Thailand's tourism sector, foreign tourist arrivals surged by 7.1% in the week leading to August 10, indicating that border tensions are not deterring visitors. According to government spokesperson Sasikarn Watthanachan, this uptick coincided with the summer holiday season and extended public holidays in Japan.

 

Japan notably saw an 86% increase in arrivals compared to the previous week, propelling it to third place among Thailand's top tourist sources. This period saw a total of 627,339 foreign tourists entering the country, averaging around 89,620 arrivals daily.

 

China continues to lead as the primary source of tourists, contributing 102,750 visitors, a 5.5% increase from the week prior. Other significant contributors included Malaysia, Japan, India, and South Korea, with Malaysia witnessing a notable 10.6% rise.

 

Long-haul markets also showed positive trends, especially Israel, as travel rebounded following the end of religious observances. Despite these gains, there's an overall 6% year-to-date decline in arrivals compared to the previous year. The sharp 30% drop in Chinese visitors—concerned about safety and the strengthening baht—remains a primary cause of this downturn.

 

So far this year, Thailand has welcomed 20.2 million foreign visitors, generating approximately 937 billion Thai Baht in revenue. China, Malaysia, India, Russia, and South Korea top the list of countries with the most visitors.

 

In response, the Thai government is actively promoting tourism, focusing on enhancing service quality and safety to ensure a positive experience for visitors. This strategy aims to bolster international confidence in Thailand as a prime travel destination.

 

image.png  Adapted by ASEAN Now from Bangkok Post 2025-08-14

 

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