Photo courtesy of Thairath News show Facebook

 

International K-pop sensation Lisa from BLACKPINK has been appointed as Thailand's tourism ambassador as of October 15. By leveraging her global popularity, Thailand aims to attract an additional 5 to 10 million tourists next year. Her involvement is viewed as a strategic effort to highlight Thailand's culture, charm, and hospitality to a worldwide audience.

 

The appointment was announced by the Tourism Authority of Thailand (TAT), with Governor Thapanee Kiatphaibool describing it as a landmark moment in promoting Thai tourism. Lisa, a Thai native, is expected to showcase Thailand's beauty and diversity through her extensive social media reach, including over 100 million Instagram followers. Her global influence is seen as a reflection of national pride and a way to share Thailand's identity and warmth with international travelers.

 

In her new role, Lisa will become the face of the Amazing Thailand campaign, focusing on Thai destinations, traditions, and cultural experiences. This initiative aims to position Thailand as a high-quality, safe, and welcoming travel destination, offering a chance for visitors to create meaningful memories. Thai residents are also encouraged to explore their own country and contribute to promoting local tourism alongside Lisa.

 

The partnership with Lisa is designed not only to boost tourist arrivals but also to strengthen Thailand's status as a premier leisure destination known for its authentic heritage and hospitality. Internationally, Lisa's appointment is generating excitement among fans and industry experts. This campaign marks the beginning of a new wave of cultural soft power, using Lisa's influence to elevate Thailand’s profile globally.

 

Key Takeaways

• Lisa from BLACKPINK is appointed as Thailand's new tourism ambassador.
• TAT expects Lisa to attract 5 to 10 million additional tourists by next year.
• The campaign aims to enhance Thailand's image as a top-tier tourist destination.

 

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  Adapted by ASEAN Now from The Thaiger 2025-10-15

 

 

1 minute ago, snoop1130 said:

TAT expects Lisa to attract 5 to 10 million additional tourists by next year.

 

... why should additional 5 to 10 million tourists come to thailand just because lisa appears on some thailand-brochures (for a lot of money) ... seriously, what is wrong with TAT ... 

Yes great..about time she was recognised as the most prominent Thai person in the world.

2 minutes ago, motdaeng said:

 

... why should additional 5 to 10 million tourists come to thailand just because lisa appears on some thailand-brochures (for a lot of money) ... seriously, what is wrong with TAT ... 

Maybe not that many, but you underestimate how globally recognised she is at the moment for her achievements. It is a very good tactic by TAT.

 

Never heard of her.

28 minutes ago, connda said:

Never heard of her.

How dare you !!! 😋

She was in the hit TV series The White Lotus..

and wore long thigh length kinky black boots on several TV adverts

for mobile phones..strangely for a Thai she wore the boots indoors on the couch.

What drugs are these TAT people on? 

1 hour ago, motdaeng said:

 

... why should additional 5 to 10 million tourists come to thailand just because lisa appears on some thailand-brochures (for a lot of money) ... seriously, what is wrong with TAT ... 

I know plenty of Thai people that buy a product because their favorite influencer endorses it. I'm guessing other Asians are similar 

2 hours ago, couchpotato said:

Maybe not that many, but you underestimate how globally recognised she is at the moment for her achievements. It is a very good tactic by TAT.

 

 

Trust me in another 10 maybe 15 years when Lisas fresh faced youth is fading away at a rapid pace....Lisa will be dropped like a hot potato.....

 

Lisa is just another pretty face who for some strange reason is worshiped...

5 minutes ago, redwood1 said:

 

Trust me in another 10 maybe 15 years when Lisas fresh faced youth is fading away at a rapid pace....Lisa will be dropped like a hot potato.....

 

Lisa is just another pretty face who for some strange reason is worshiped...

It's not about the music. 

 

 

13 minutes ago, redwood1 said:

 

Trust me in another 10 maybe 15 years when Lisas fresh faced youth is fading away at a rapid pace....Lisa will be dropped like a hot potato.....

 

Lisa is just another pretty face who for some strange reason is worshiped...

Cannot trust you as you didn't read my post correctly...."I said recognized globally at the moment".

 

Of course in10-15 years when her charisma is gone, she will be snuggled up with her cat at one of her 3 homes, going to the supermarket in one of her many super cars and counting her billions of baht with her possibly French billionaire husband...in my opinion, not bad for a girl from Buriram.

 

PS..you are obviously not a Blink.

Lovely girl.

Her success with Blackpink has been long and enduring.

Last August they filled Wembley Stadium for two successive nights.

She's the pride of Thailand, and deservedly so.

7 hours ago, couchpotato said:

Yes great..about time she was recognised as the most prominent Thai person in the world.

 

Who?

Only 5 to 10 million more tourists, I thought she was popular?

White Lotus 3. Ha, what an "international tourist attraction" flick:

 

Murders at "luxury" resort

Incompetent security and stuff (some questionable foreigners)

Horny massager

Dangerous surrounding by low-lives and thugs

And not-so-high service with "death fruits" tree in the garden

 

Truly very attractive family resort! 

 

Oh yeah, and as it was mentioned at some English news paper - "Lalisa eating meatballs"

 

My wife is obsessed with her she’s the only Thai woman my wife follows, and if I dare to criticize her, it causes major upset. She’s 62 and spends endless hours on YouTube watching all sorts of nonsense about her latest shenanigans. Her boyfriend is French, her stepfather is Swiss, and she works for a Korean company, spending most of her time outside Thailand. And truth be told, Rose is a much more talented singer in Blackpink, while Mili is a far more authentic and truly Thai singer, who has even faced censorship from the authorities. At home though that would be Lese Lisajeste

 

 

 

8 hours ago, motdaeng said:

what is wrong with TAT

 

After being gifted a basket of fruit for being the 100,000,000,000 person to arrive in Thailand this year, after stepping off my Thai Airways flight last week, I can say nothing at all is wrong with them. 

8 hours ago, couchpotato said:

about time she was recognised as the most prominent Thai person in the world.

 

The British had the queen, and now have the king and heir, to promote around the world. Maybe the Thais could focus on doing the same? 🙂

She’s a model of inspiration and succeed for Thai youthness. Authentic personality, genuinely Thai. 

 

She’s also a real artist and deep thinking person too. She appear friendly and centered around others too. 
 

We need more Lisa. 

 

 

11 hours ago, connda said:

Never heard of her.

Doesn’t surprise me. Highly likely some of you fogies on here don’t even know who Madonna is. 

Make her prime minister she gets my vote probably more qualified that what we have now

10 hours ago, redwood1 said:

 

Trust me in another 10 maybe 15 years when Lisas fresh faced youth is fading away at a rapid pace....Lisa will be dropped like a hot potato.....

 

Lisa is just another pretty face who for some strange reason is worshiped...

To be fair she will attract more than your wrinkly old ass. 

9 hours ago, JingerBen said:

Lovely girl.

Her success with Blackpink has been long and enduring.

Last August they filled Wembley Stadium for two successive nights.

She's the pride of Thailand, and deservedly so.

My guess is most people associate her with Korean pop music. Not Thailand.

Either way every success to her.

Only thing she is interested in is promoting herself.

16 hours ago, snoop1130 said:

Her involvement is viewed as a strategic effort to highlight Thailand's culture, charm, and hospitality to a worldwide audience.

Seems odd that she had to go to another country to find fame & fortune

11 hours ago, JingerBen said:

She's the pride of Thailand, and deservedly so.

So why didn't a Thai music agency snap her up?

16 hours ago, motdaeng said:

 

... why should additional 5 to 10 million tourists come to thailand just because lisa appears on some thailand-brochures (for a lot of money) ... seriously, what is wrong with TAT ... 

i nominate TAT for Nobel peace prize and hope that this will make them shut up !!

Great choice.  Lisa is a true global superstar.

15 hours ago, redwood1 said:

 

Lisa is just another pretty face who for some strange reason is worshiped...

Lisa should also be a spokesperson for the cosmetic surgery hub in Thailand though hers came from S. Korea,

Lisa is a pretty big star in Asia, especially in Korea, Japan, and Thailand.  She does have a lot of influence in those countries and can influence a lot of people in Korea and Japan to visit Thailand.  She did very well in White Lotus and was exposed to a very large audience.