File photo courtesy of Swiss Info

 

Swiss ministers are actively engaging in talks in Washington, aiming to reduce US President Donald Trump's hefty 39% tariffs on Swiss exports—the highest in Europe. This follows previous unsuccessful attempts by Swiss President Karin Keller-Sutter, which left Trump unmoved. However, a recent visit by Swiss business leaders bearing luxurious gifts seems to be softening Trump's stance.

 

The shift comes after Swiss industry chiefs presented gifts, including a Rolex gold watch, to Trump on 4 November, marking a more unconventional diplomacy move. A senior US administration official described the talks as "very positive" and "focused," indicating the US's awareness of its trade deficit with Switzerland. Trump has suggested that a deal is in progress to reduce the tariffs "a little bit lower," yet specifics remain vague.

 

The initiative reflects a united Swiss front, combining efforts from both private and public sectors. Some Swiss business figures already had existing connections with Trump, exemplified by Trump's appearance at the US Open in the Rolex VIP box, highlighting the influence of pre-existing relationships. Following recent meetings, Swiss industrialists expressed optimism through a statement underscoring Swiss unity.

 

Among the negotiations' outcomes, Swiss economy minister Guy Parmelin and chief trade negotiator Helene Budliger Artieda hold newfound hope, with proposals suggesting a possible reduction of tariffs to 15%, aligning with Switzerland's EU neighbours. In exchange for tariff reductions, Swiss pharmaceutical companies have offered to expand production facilities in the US, and Swiss International Airlines may consider a shift towards Boeing aircraft.

 

Despite this progress, challenges remain. The impact of tariffs continues to strain Swiss industry, with potential furloughs looming if conditions do not improve. As the discussions progress, Swiss officials stay vigilant, cognisant that additional measures might be necessary, reported the BBC.

 

Securing the influence of Fifa president and Swiss citizen Gianni Infantino, a known Trump ally, could potentially amplify Swiss efforts. Swiss parliamentarians have encouraged Infantino, who visited the Oval Office in August, to further influence discussions. The visit was notably linked to preparations for the 2026 World Cup and included gifting a trophy to Trump, who expressed admiration for the ornate piece.

 

 

 

Key Takeaways

 

• Swiss ministers’ diplomatic efforts aim to cut Trump's 39% tariffs on exports.
• Recent business-led diplomacy involving gifts has potentially softened Trump’s stance.
• Ongoing talks suggest tariff reductions could benefit Swiss industry, but uncertainty persists.

 

  Adapted by ASEAN Now from BBC 2025-11-14

 

 

we live in a sick world with sick people. it is truly pathetic ... 

On 11/14/2025 at 7:04 AM, motdaeng said:

we live in a sick world with sick people. it is truly pathetic ... 

Are you saying you wouldn't be feathering your own nest as well if you were able to?

More TACO please.

More importantly the supreme court’s mulling as to whether Donald can levy this tax on us without congress!