george Posted November 12, 2009 Share Posted November 12, 2009 Beer competition in 2010 a sobering challenge Foreign beer market opens up in Thailand on Jan 1, 2010 BANGKOK: -- Thai Beverage, manufacturer of Chang beer, expects to face big challenges amid fiercer competition in the beer market next year. The Asean Free Trade Agreement, which will eliminate tariffs on beer imported from fellow Asean members from next January 1, will afford foreign brews easier access to the Thai market. Chang also plans to regain market leadership within two years through an aggressive marketing campaign featuring sports and music activities. Thai Beverage Marketing deputy managing director Charlie Jitcharoongphorn yesterday said some serious competition was expected in the beer market next year, but that the company was formulating a marketing strategy to meet it. ThaiBev has earmarked Bt100 million for sports and music activities and produced a Chang television commercial for its "Khon Thai Huajai Deaw Khun" campaign, to air for six months starting today. Charlie said this was ThaiBev's first step towards overcoming the competition. Chang lost its leadership to Singha beer two years ago. Singha Co recently said its beer brands - Singh and Leo - enjoyed a combined market share of 60 per cent. Charlie said ThaiBev's Chang, Federbrau and Archa controlled the rest of the market. The company has targeted a 5-percentage-point increase in its market share by the end of next year. The economy-beer segment, which represents 80 per cent of the Bt100-billion beer market, is expected to grow 4-5 per cent next year. Sales of Chang have so far showed flat year-on-year growth in that market. Charlie said Chang's "Khon Thai Huajai Deaw Khun" campaign was aimed at supporting the revolutionary new look of Chang beer products, with Chang Classic, Chang Draught and Chang Light given a clearer image. The company expects 80 per cent of Chang drinkers to learn about the campaign within a month through different media channels - billboards, television and radio commercials and print and online media. Chang will also organise 1,000 concerts and other musical performances at various venues next year. -- The Nation 2009-11-12 [newsfooter][/newsfooter] Link to comment Share on other sites More sharing options...
h90 Posted November 12, 2009 Share Posted November 12, 2009 I have a dream: "Bin Tang" (spelling??) in Thailand. Link to comment Share on other sites More sharing options...
manjara Posted November 12, 2009 Share Posted November 12, 2009 Ok, so Tiger Beer should be cheaper... What other brands will be coming in? Link to comment Share on other sites More sharing options...
george Posted November 12, 2009 Author Share Posted November 12, 2009 Carlsberg? Link to comment Share on other sites More sharing options...
JatujakShopper Posted November 12, 2009 Share Posted November 12, 2009 (edited) Finally, some GOOD NEWS! Make mine a Beer Laos, thanks, currently only available in some bars (not that I mind bars, but would like to see it in Carrefour)! Of the current local product I find Leo and Archa drinkable, as opposed to their respective companies' flagship brands Singha and Chang which are both supremely awful. Variety is the spice of life! PS- Bring back Mittweida!!!!! Edited November 12, 2009 by JatujakShopper Link to comment Share on other sites More sharing options...
DeathbyDurian Posted November 12, 2009 Share Posted November 12, 2009 Beer Lao at 7/11? Sweet! Link to comment Share on other sites More sharing options...
eljeque Posted November 12, 2009 Share Posted November 12, 2009 Instead of a marketing campain, maybe make the beer better. Thai companies do not like competition. Are there many European beer manufacturers with breweries in Malay or Singapore which would then sell their beer here? Link to comment Share on other sites More sharing options...
wombat Posted November 12, 2009 Share Posted November 12, 2009 I have a dream: "Bin Tang" (spelling??) in Thailand. Bin Tang (Indonesia) = Heineken thank the Dutch for that one. Link to comment Share on other sites More sharing options...
piewarmer Posted November 12, 2009 Share Posted November 12, 2009 Is Carlsberg made in an ASEAN country?? hmmm. Aussie beers will qualify. will they include spirits later???? Link to comment Share on other sites More sharing options...
kuffki Posted November 12, 2009 Share Posted November 12, 2009 Ok, so Tiger Beer should be cheaper...What other brands will be coming in? Beers being from ASEAN member country's- which means from Singapore if they make any and Australia which has 2 major company's while each one has over 5-10 different beers. Crown Lager Coopers Boags Premium Victoria Bitter Melbourne Bitter Tooheys New Tooheys Old Tooheys Extra Dry Full Sail Squires Range Sydney Lager Bluebottle Cascade Premium Coopers Premium Ale Crown Lager Hahn Premium Hemp Premium James Squire Range Matilda Bay Premium Hahn Vienna Red Hop Thief Southwark Premium Coopers DB Coopers Best Extra Stout Sheaf Stout Southwark Premium Coopers Regency Dra and so on and on and on Link to comment Share on other sites More sharing options...
morfius Posted November 12, 2009 Share Posted November 12, 2009 Tiger Beer promotes rheumatism. C'mon support the Sweet Chang... dontcha forget that sweet bottle did accompany you thru al'those times... And not to forget where you are standing/sitting... So to all of y'all, pls Buy Thai... Kob khun mak krap... On the $ side, you put $ into Thai product, goes into Thai company, paid to Thai employees, back into the Thai system, supporting the Kingdom of Thailand. Link to comment Share on other sites More sharing options...
anon467367354 Posted November 12, 2009 Share Posted November 12, 2009 Bier Ha Noi would be nice. Maybe they don't want us to leave after all. This could be a great marketing strategy to increase tourism. What a great idea! Link to comment Share on other sites More sharing options...
streetlite Posted November 12, 2009 Share Posted November 12, 2009 No Amstel Light? Link to comment Share on other sites More sharing options...
thykeeper Posted November 12, 2009 Share Posted November 12, 2009 Great news for drunks all around. Compared to beer prices in the US for similar pissy looking beers like beer chang the price here is outrageously high. A 7-11 worker in the US could afford to a buy one 6-pack (or more for dirt cheap beer) of various beer brands with quality comparable to beer chang per hour (~$8/hour). Compare that to a Thai 7-11 worker making 25/baht per hour can only buy ONE can of beer chang!! The US 7-11 employee is getting at *least* 6x drunker than in Thailand! Why is beer so much for this poor people? Link to comment Share on other sites More sharing options...
phildavid Posted November 12, 2009 Share Posted November 12, 2009 Burma's ABC Stout would work just fine. Unless drinking it supports the junta. What a moral dilemma... Link to comment Share on other sites More sharing options...
laocowboy2 Posted November 12, 2009 Share Posted November 12, 2009 Ok, so Tiger Beer should be cheaper...What other brands will be coming in? A two-part answer. (1) At the higher end, perhaps quite a few. However they will be niche products given lack of distribution network and probable pricing points. (2) The mass market is (by definition) what the common (Thai) man drinks as that is where the volumes are. Even Singha is seen as a premium brand by the common man - the preference is for budget products. Even Chang is generally pitched at a lower price point than Singha - and a few years ago the difference was even more marked. What you find in the supermarket will therefore depend on who the customer base comprises. Thus in areas of BKK with a lot of upper middle class Thais and/or expats, a wider variety. In areas that are less affluent or purely Thai, a smaller selection is likely. Final point. Volume beer sales always in the end depend on producing locally - even with a level playing field for imported brews the logistics costs mean either higher pricing or lower margins. Why sell (say) Samuel Adams at a THB5 mark up when you get THB7 or more on a lower priced Beer Chang? Link to comment Share on other sites More sharing options...
gvallee2 Posted November 12, 2009 Share Posted November 12, 2009 pleased to be seeing chang's ceo sleeping in a cardbox on sukhumvit. Bad product should = to business failing.. Welcome good beers. we're waiting. Link to comment Share on other sites More sharing options...
DickDastardly Posted November 12, 2009 Share Posted November 12, 2009 Instead of a marketing campain, maybe make the beer better. Agree completely, forget all this marketing crap, make decent beer, people will buy it. Link to comment Share on other sites More sharing options...
sedeflonga Posted November 12, 2009 Share Posted November 12, 2009 (edited) Finaly I get my Löwenbräu =) Ever wondered which beer is really the best in Thailand (and Asia) without all those chemical additives? Check this out http://beerasia.blogspot.com/search/label/Thai Beer (worth a read, trust me =) Edited November 12, 2009 by sedeflonga Link to comment Share on other sites More sharing options...
h90 Posted November 12, 2009 Share Posted November 12, 2009 Instead of a marketing campain, maybe make the beer better.Thai companies do not like competition. Are there many European beer manufacturers with breweries in Malay or Singapore which would then sell their beer here? No company like competition, just in other countries you can't bribe the politicans so easily. "make the beer better" you mean, taking some European specialist, clean the tanks, work to international standards???? No I guess that is out of discussion....not important, better make a marketing campain and hire some beautiful sales girls. Link to comment Share on other sites More sharing options...
bkkjames Posted November 12, 2009 Share Posted November 12, 2009 Thai Bev I believe has a market cap of about 300 Billion baht and more than 90 companies under the umbrella, don't think they will be going broke soon even if Beer Lao comes to town. Link to comment Share on other sites More sharing options...
bisou Posted November 12, 2009 Share Posted November 12, 2009 In fact, Australia is NOT a member of ASEAN, but it does have observer status at most ASEAN meetings. I doubt if this would qualify it to export beer to Thailand tariff-free. Also, I didn't see anything in the article to suggest that non-ASEAN brands would be allowed in tariff free, even if they are brewed in an ASEAN country. I am sure that the Thai beer barons will ensure that all non-ASEAN brands do not qualify for tariff-free entry, so they only have to compete with Bin Tang and Tiger beers (which of course are much better than Thai beers anyway). Ok, so Tiger Beer should be cheaper...What other brands will be coming in? Beers being from ASEAN member country's- which means from Singapore if they make any and Australia which has 2 major company's while each one has over 5-10 different beers. and so on and on and on Link to comment Share on other sites More sharing options...
cloudhopper Posted November 12, 2009 Share Posted November 12, 2009 Too bad Corona isn't made in ASEAN. Be nice to see cheaper San Miguel and Beer Lao around though... Link to comment Share on other sites More sharing options...
PattayaParent Posted November 12, 2009 Share Posted November 12, 2009 Bier Ha Noi would be nice. Maybe they don't want us to leave after all. This could be a great marketing strategy to increase tourism. What a great idea! Beer Ha Noi is like coloured water. Halida is far superior. Link to comment Share on other sites More sharing options...
kash Posted November 12, 2009 Share Posted November 12, 2009 Why is never THE NATION link included in newsreports, so d ... annoying to find the article myself ... Link to comment Share on other sites More sharing options...
tmark Posted November 12, 2009 Share Posted November 12, 2009 Ok, so Tiger Beer should be cheaper...What other brands will be coming in? Beers being from ASEAN member country's- which means from Singapore if they make any and Australia which has 2 major company's while each one has over 5-10 different beers. Crown Lager Coopers Boags Premium Victoria Bitter Melbourne Bitter Tooheys New Tooheys Old Tooheys Extra Dry Full Sail Squires Range Sydney Lager Bluebottle Cascade Premium Coopers Premium Ale Crown Lager Hahn Premium Hemp Premium James Squire Range Matilda Bay Premium Hahn Vienna Red Hop Thief Southwark Premium Coopers DB Coopers Best Extra Stout Sheaf Stout Southwark Premium Coopers Regency Dra and so on and on and on As far as I know .. Australia is not one of the 10 S.E Asian countries in ASEAN. They are a "Dialogue Partner" to ASEAN though .. does that qualify them for the tariff discount? Link to comment Share on other sites More sharing options...
madmitch Posted November 12, 2009 Share Posted November 12, 2009 Malaysian brewed bottled Guinness. 8% ABV Dangerous. Just the thing for the Thai market. Link to comment Share on other sites More sharing options...
SCARLETIBIS1 Posted November 12, 2009 Share Posted November 12, 2009 Tiger Beer promotes rheumatism. C'mon support the Sweet Chang... dontcha forget that sweet bottle did accompany you thru al'those times... And not to forget where you are standing/sitting... So to all of y'all, pls Buy Thai... Kob khun mak krap... On the $ side, you put $ into Thai product, goes into Thai company, paid to Thai employees, back into the Thai system, supporting the Kingdom of Thailand. Sure, I agree. Let's all of us farongs (even those who don't drink like me) support those poor bastards who rip us off daily. Need examples: Golf courses, national parks, restaurants, markets, hospitals, visas etc etc. I think I'll go buy a case today. Whatever beer company that hired you should fire you if that is the best you can do for them. LOL Link to comment Share on other sites More sharing options...
dantilley Posted November 12, 2009 Share Posted November 12, 2009 produced a Chang television commercial for its "Khon Thai Huajai Deaw Khun" campaign, to air for six months starting today I may have missed soemthing, but last I heard advertising alcohol here is supposed to be illegal... Link to comment Share on other sites More sharing options...
caf Posted November 12, 2009 Share Posted November 12, 2009 Is Carlsberg made in an ASEAN country?? hmmm.Aussie beers will qualify. will they include spirits later???? Austarlia is not a member of asean Link to comment Share on other sites More sharing options...
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