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Singha Beer Goes Low Alcohol


george

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OK.......Who'd pay 300 baht for Archa when you can get water for 50

Will you please admit to the forum that you've never tasted Archa?

Anyway:

Heineken - not good beer: Bht 80.00

Singha - not good beer: Bht 75.00

Leo - not good beer: Bht 60.00

*Chang* - not good beer: Bht 55.00

Archa - not good beer: Bht 50.00

My case is rested.

Tetleys bitter...............good beer..........140

Corona.......................good beer...........140

Guiness.......................good beer...........200

Strongbow...................good beer...........140

So.......what's yer point?

btw.

I HAVE NEVER TASTED ARCHA

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Singha is good beer, someone else doesn't like it fine, that doesn't make it crap.

Why anybody would want to pay more for Singha when there are better, cheaper alternatives such as Chang and Leo.. I don't know..? I can't work it out :D

Here in America these kind of agruements go on about everything from beer to coffee to rum, vodka etc:

Well everyone knows that American beer is crap..... no argument.. :o

totster :D

It'll be pistols at 20 paces :D

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Tetleys bitter...............good beer..........140

Corona.......................good beer...........140

Guiness.......................good beer...........200

Strongbow...................good beer...........140

Tetley's - Bht 140.00 for 3/4 pint. Bht 186.00/pint (Sterling 2.55)

Corona - Bht 140.00 for 1/2 pint. Bht 280.00/pint (Sterling 3.84)

Guiness - Bht 200.00 for 3/4 pint. Bht 267.00/pint (Sterling 3.66)

Strongbow (not beer) - Bht 140.00 for 1/2 pint. Bht 280.00/pint (Sterling 3.84)

Archa - Bht 50.00 for 1 pint. (Sterling 0.68)

That's my point!

:o

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Tetleys bitter...............good beer..........140

Corona.......................good beer...........140

Guiness.......................good beer...........200

Strongbow...................good beer...........140

Tetley's - Bht 140.00 for 3/4 pint. Bht 186.00/pint (Sterling 2.55)

Corona - Bht 140.00 for 1/2 pint. Bht 280.00/pint (Sterling 3.84)

Guiness - Bht 200.00 for 3/4 pint. Bht 267.00/pint (Sterling 3.66)

Strongbow (not beer) - Bht 140.00 for 1/2 pint. Bht 280.00/pint (Sterling 3.84)

Archa - Bht 50.00 for 1 pint. (Sterling 0.68)

That's my point!

:o

I have tasted Archa, and found it to be disgusting. One man's beer is another man's poison.

But I guess I am different from most of you in terms of beer taste - I think Singha is pretty good, a Chang goes down ok as well, but the taste is somewhat harsher than Singha... and I can drink Heineken too, if necessary.. In fact most of them are ok in my book, apart from Archa. Tiger and Asahi are even tasty.

I know you like the old Archa though, Yorkie...

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Singha is good beer, someone else doesn't like it fine, that doesn't make it crap.

Why anybody would want to pay more for Singha when there are better, cheaper alternatives such as Chang and Leo.. I don't know..? I can't work it out :D

Here in America these kind of agruements go on about everything from beer to coffee to rum, vodka etc:

Well everyone knows that American beer is crap..... no argument.. :o

totster :D

Now wait a sec! Big beer co. produce crap but you can find good beers from smaller co. and local brew pubs.

Having said that I like Guniness and Warsteiner and other European goodies.

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I know you like the old Archa though, Yorkie...

I actually prefer *chang*, but I've found that in drinking mostly Archa, I can still walk after 6. Must be my age.

:o

Who are you kidding? You drink Archa cause it's 5 baht cheaper.

( mind you I've seen or heard about you falling over a lot lately,and where you fall from,that's quite a journey)

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I know you like the old Archa though, Yorkie...

I actually prefer *chang*, but I've found that in drinking mostly Archa, I can still walk after 6. Must be my age.

:o

Who are you kidding? You drink Archa cause it's 5 baht cheaper.

( mind you I've seen or heard about you falling over a lot lately,and where you fall from,that's quite a journey)

There's a lot to be said for the Thai party custom of drinking while sitting on the floor. It's much less further to "fall." :D:D:D

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Singha is crap anyway IMO.... don't drink that, and can't see the point in drinking low alcohol beer... might as well have a cup of tea...  :D

totster  :D

What's the difference with any other Thai beer? They are all 100% puke pea just like Thai liquor

Someone with a right name at last :o

Dude: Learner. Someone who does something without knowing anything about it.

Someone who does something for the first time.

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Singha is crap anyway IMO.... don't drink that, and can't see the point in drinking low alcohol beer... might as well have a cup of tea...  :D

totster  :D

What's the difference with any other Thai beer? They are all 100% puke pea just like Thai liquor

Someone with a right name at last :o

Dude: Learner. Someone who does something without knowing anything about it.

Someone who does something for the first time.

...and from dictionary.com:

Slang. To dress elaborately or flamboyantly. Example: He got all duded up for the Tiffany show.

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  • 2 months later...
Low-strength Singha on the cards

singha-beer.jpg

Boonrawd Brewery is considering making a new

low-alcohol beer under its Singha brand.

BANGKOK: -- The brewer will extend its Singha line with the new brew if the government begins calculating excise duty on beer based on alcohol content, rather than price.

Boonrawd Brewery yesterday revealed its strong support for the idea, suggested recently by Prime Minister Thaksin Shinawatra.

“We are considering the introduction of a new beer with a low alcohol content of only 2 per cent or 3 per cent, down from the existing Singha Beer, which has an alcohol content as high as 6 per cent,” said company president Santi Bhirombhakdi.

He said the launch of a new low-alcohol beer would also strengthen Boonrawd Brewery’s export sales, particularly to markets where high-quality beer with a low alcohol content was preferred, such as some states of the United States.

He said he would like to see Boonrawd Brewery increase its export business dramatically, from less than 4 per cent of total sales at present to more than 10 per cent in the near future.

“The existing excise tax system, which is calculated on the beer price, is unfair and allows brewers who make high-alcohol beer to sell at low prices and benefit from low tax,” Santi said.

“We would like to encourage the authorities to introduce a new excise tax system calculated on alcohol content. This would treat all domestic players fairly. Such a taxation system is now normal practice in all developed countries, including Europe and Japan.”

He added that a tax system based on alcohol content would also be fair to foreign beer producers who seek to invest in Thailand.

Boonrawd Brewery, which has been producing beer in the Kingdom for 72 years, pays more than Bt10 billion every year in excise.

Supporting Santi’s statement, the company’s vice president, Dr Sudhabodi Sattabusya, said brewers were currently charged 55 per cent of the retail price of beer for excise tax.

He said the factory price of Singha Beer was now Bt36.95 per bottle, so Boonrawd was charged Bt20.32 per bottle for the excise tax.

“We would like to urge the authorities to calculate the excise tax based on a charge of Bt550 per litre of pure alcohol,” Sudhabodi said.

Since Singha beer currently has an alcohol content of 6 per cent by volume, the new excise tax charge per bottle would be Bt20.79.

“This shows that the Tax Department would not loose any revenues charged to local beer producers,” he said.

Santi said the new tax system would encourage local brewers to make quality beer with a low alcohol content, similar to that made in many international markets.

Thai consumers would be able to consume quality beer with a lower alcohol content, which would be good for their health and would reduce road accidents resulting from drunkenness.

--The Nation 2005-06-16

Maybe Carlsberg Beer will re-enter the market?

08/31 6:10A (DJ) =DJ UPDATE: Carlsberg To Pay $120M In Chang Settlement

Story 1736 (CARL-A.KO, DK0010181676, I/BVG, I/DST, I/XDJGI, I/XKFX...)

(This updates a News Snap that ran at 0813 GMT with comments from company

officials.)

By Frances Schwartzkopff

Of DOW JONES NEWSWIRES

COPENHAGEN (Dow Jones)--Danish brewer Carlsberg A/S (CARL-B.KO) Wednesday

said it will pay $120 million to former Thai partner Chang Beverages to divide

up a variety of jointly held assets, ending two years of legal wrangling.

The settlement wraps up the loose ends of a joint venture the two companies

launched in 2000 with the ambition of catapulting their brands onto the Asian

market, but that just a few years later collapsed when Carlsberg pulled out.

Carlsberg contended that Chang, owned by Thai liquor tycoon Khun Charoen,

failed to deliver its end of the joint venture. Chang in turn made damage

claims of $1.75 billion to $2 billion in London and another $500 million in

Bangkok, and the case entered into arbitration in London and Singapore.

Under Wednesday's settlement, Carlsberg will acquire 49% of Carlsberg

Brewery Hong Kong Ltd. and 50% of Brewery Invest Pte Ltd., giving Carlsberg

100% ownership of both companies. Brewery Invest holds a 2.6% stake in Hite

Brewery, upping Carlsberg's holding in the South Korean brewer to 25%.

Chang, in turn, will get a 50% stake in Carlsberg Thai Co. Ltd., which it

must rename, and a 49% stake in the Sukhothai Marketing Co. Ltd.

Both companies will hold onto their 25% stakes in Lao Brewery, a joint

venture with the Laotian government and the country's leading brewer.

Carlsberg won't pay anything in damages to Chang, Carlsberg Chief Executive

Nils S. Andersen told a teleconference.

Andersen said the settlement ended a "long and costly process" and amounted

to a "fair division of assets." He noted that the agreement also reflects the

two companies' ability to continue negotiations, and allows Carlsberg to move

forward with its own plans.

"We are now about to concentrate on the future," he said. "It makes it

easier for us to continue our expansion program in Asia."

Analysts tracking Carlsberg said the settlement could put a small amount of

pressure on its shares. While the amount Carlsberg was paying to divide up

assets looked high at first glance, they said the assets are worth acquiring

and the settlement eases worries over a possibly worse outcome.

"It's a large amount of money, so it may be viewed at slightly negative,"

said Jyske Bank analyst Casper Albaek, who rates the share reduce because of

its high valuation relative to peers. "But it removes the risk...You get it

out of the way and you can look ahead."

"They're tying up loose ends," said a London-based analyst who declined to

be named. He said Chang's claims - because of their size - weren't taken too

seriously but noted it was hard to assess whether Carlsberg paid a fair price

for the assets.

The settlement will have a limited effect on Carlsberg's 2005 earnings

results, according to officials' comments.

The addition of the 2.6% stake in Hite will slightly boost operating profit,

while financial costs will rise due to the additional debt needed to finance

the deal.

In addition, Carlsberg said it must make a fair-value adjustment of $40

million to the purchase price of shares it bought in 2002 in Lao Brewery and

Hite. That amount will be included as an expense under special items in 2005.

At 0926 GMT, Carlsberg shares were up DKK1, or 0.3%, to DKK351. The Danish

blue-chip index was up 0.4%.

Company Web site: http://www.carlsberg.com

-By Frances Schwartzkopff, Dow Jones Newswires; +45 33 11 15 24;

[email protected]

(END) Dow Jones Newswires

08-31-05 0610ET

Copyright © 2005 Dow Jones & Company, Inc.

Additional Codes ( N/DJIN, N/DJN, N/DJWB, N/CAC, N/CNW, N/DJS, N/DJSS,

N/DJWI, N/FCTV, N/GEN, N/JVN, N/LWS, N/RCN, N/TSY, N/WEI, M/NCY, M/NND,

R/ASI, R/CH, R/DA, R/EC, R/EU, R/FE, R/FEO, R/HK, R/LAO, R/PRM, R/SCA, R/SSA,

R/TH)

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Someone earlier blamed Singha marketing department, unfairy, imo.

Premium brews like Mittweida didn't damage Singha in the slightest, it's Chang who did. Chang was a beer developed together with Carlsberg by biggest Thai whiskey conglomerate. When Chang entered the market they simply bundled their whiskey with beer - distributors couldn't buy only whiskey (which was the most popular drink at the time), they had to buy shitloads of Chang, too, and Chang was sold below its price because the company subsidised it with whiskey profits. Distributors and restaurants were left with no choice - their storage was filled up to the roof with Chang before they could even consider ordering beer. Singha took the case to anti-monopoly court but lost. The rest is history.

Having done Singha, Beer Chang pushed Carlsberg out and, despite the settlement, I doubt Carlsberg will ever find a local partner who won't be afraid of Chang's wrath.

Their business practices are disgusting, just like Microsoft's, and while many would admire their success story, I, for one, am not going to fund it, and it's not that tasty either.

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It probably gives you a hangover because it's got lots of methanol in it.
Close guess but if you cross off the "m" it'll be actually an undeniable bullseye and the statement gains tremendously in credibility.

Have you folks ever wondered why alcoholic beverages, unlike other food and beverage items, do not need an ingredients list on the label, not just in Thailand but all over the world?

I suspect it is because otherwise much less alcoholic beverages would be consumed and the government would collect correspondingly less excise tax.

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