Ticktokthai

[MrRed]

Has this business stopped or just re-inventing itself,anybody know as teh e-mails have stopped and no new deals are afoot!

[beano2274]

Seems to have stopped, I have a credit with them of 390baht

[MrRed]

As they are a sponsor on here it would be good to hear what is happening from the horse's mouth as such........

[dantilley]

Was wondering the same thing. Their ads are still up on here, and the website's still live (albeit dormant), so I guess the plug can't be pulled entirely yet. Let's hope they do come back as it was a good service they were providing.

[lazygourmet]

Idiotic marketing gimmick for all the restaurants -and other businesses- owners-who felt into it...

[vpi78]

Idiotic marketing gimmick for all the restaurants -and other businesses- owners-who felt into it...

Realty? The same idea got Groupon a $6 Billion offer from Google ... Which they turned down.

[rixalex]

Idiotic marketing gimmick for all the restaurants -and other businesses- owners-who felt into it...

Why? For the consumer, seemed like a fun way to save and try new places.

[lazygourmet]

Idiotic marketing gimmick for all the restaurants -and other businesses- owners-who felt into it...

Why? For the consumer, seemed like a fun way to save and try new places.

Of course, these companies "a la" Groupon are offering incredible deals for consumers...

But that doesn't make them - after using their coupons- returning customers, for the business owner who invested into the scheme.

[dantilley]

I would say the opposite is true, if the customer has a good experience.

[bkkjames]

Lg, what if 30 percent returned and paid full whack the next time? Worthwhile? These schemes works globally because restaurants are only investing in those that buy a coupon-no wastage like regular advertising. Don't take my word for it, but there must be a reason why 800 sites like groupon opened up across china in the last year.

[rixalex]

Idiotic marketing gimmick for all the restaurants -and other businesses- owners-who felt into it...

Why? For the consumer, seemed like a fun way to save and try new places.

Of course, these companies "a la" Groupon are offering incredible deals for consumers...

But that doesn't make them - after using their coupons- returning customers, for the business owner who invested into the scheme.

Surely the trick is in impressing the customers sufficiently that they do return willing to pay non-discounted prices. And for the percentage that don't return, well, providing the restaurant isn't actually losing money in the deal, rather just breaking-even, have they really lost that much? More bums on seats and more exposure. Word of mouth opportunities. Doesn't seem that idiotic to me... i'm just a consumer though.

[harrry]

Idiotic marketing gimmick for all the restaurants -and other businesses- owners-who felt into it...

Why? For the consumer, seemed like a fun way to save and try new places.

Of course, these companies "a la" Groupon are offering incredible deals for consumers...

But that doesn't make them - after using their coupons- returning customers, for the business owner who invested into the scheme.

Surely the trick is in impressing the customers sufficiently that they do return willing to pay non-discounted prices. And for the percentage that don't return, well, providing the restaurant isn't actually losing money in the deal, rather just breaking-even, have they really lost that much? More bums on seats and more exposure. Word of mouth opportunities. Doesn't seem that idiotic to me... i'm just a consumer though.

The tendency here would be to provide a lower grde of service and quality as they are getting it so cheap./

[Boater]

i have noticed many many similar companies are coming up offering exactly the same thing

[rixalex]

The tendency here would be to provide a lower grde of service and quality as they are getting it so cheap./

Surely then the likelihood of them ever coming back drops right down, and the purpose has been defeated.

[bkkjames]

Bars have been running happy hours and ladies nights forever, seems not to have hurt them. I am sure you appreciate those marketing gimmicks LG

[p_brownstone]

I can understand the initial attraction of these schemes for the Restaurant etc. which hopes to get return trade from a Customer who first came using the Coupons - and who in all probability would not have come without the Coupon scheme. The Discount offered on the Coupon is a one-off expense for them and may or may not attract return business. However each offer is quite literally a "one off" - if the first Coupon scheme works and the Restaurant gets return / increased trade they no longer need TTT or Groupon etc., if it does not work they will never waste time or - more importantly - profit on another attempt.

The problem for the "Tiktokthai" or Groupon type business is that they have to continue finding a new Business willing to offer Discounts in the hope of improving their Customer base.

Patrick

[lazygourmet]

Bars have been running happy hours and ladies nights forever, seems not to have hurt them. I am sure you appreciate those marketing gimmicks LG

But that's marketing 101 "a la" Philip Kotler

[cmsally]

My Aussie friend got a great beach deal in 5 star hotel. But suddenly the deal became "unavailable". Not available in their holiday period even though paid for and date confirmed when booked. Valid for a year and they say they will be back in time to use, but as that will be high season , I don't fancy their chances.

Not sure which company they booked through.

[bonobo]

Idiotic marketing gimmick for all the restaurants -and other businesses- owners-who felt into it...

Why? For the consumer, seemed like a fun way to save and try new places.

Of course, these companies "a la" Groupon are offering incredible deals for consumers...

But that doesn't make them - after using their coupons- returning customers, for the business owner who invested into the scheme.

From what I have read, this type of marketing has had significant positive effect on about a third of the companies using it. Another third seems to be in the middle somewhere, and for another third, it has been a disaster. If you don't have a good product, or if you can't handle an upsurge in business, then you are going to fail.

I went to four restaurants via ticktockthai. One was bad and I have never been back. One was OK, and I would go back again. One I have already been back. And I have returned to the other one five times so far, once with about 8 people, none of whom would have tried it on their own.

[lazygourmet]

I can understand the initial attraction of these schemes for the Restaurant etc. which hopes to get return trade from a Customer who first came using the Coupons - and who in all probability would not have come without the Coupon scheme. The Discount offered on the Coupon is a one-off expense for them and may or may not attract return business. However each offer is quite literally a "one off" - if the first Coupon scheme works and the Restaurant gets return / increased trade they no longer need TTT or Groupon etc., if it does not work they will never waste time or - more importantly - profit on another attempt.

The problem for the "Tiktokthai" or Groupon type business is that they have to continue finding a new Business willing to offer Discounts in the hope of improving their Customer base.

Patrick

Here is an interesting report from Harvard Business School:

Is Groupon good for retailers?

[bkkjames]

Interesting report, yet groupon has a 10,000 strong waiting list to get on their site. People fearing this business model are likely the sames one's who thought mobile phones wouldn't catch on. Lol