MCOT Kicks Off Anniversary Celebration; Aims To Become Asean Media Leader

[webfact]

MCOT kicks off anniversary celebration; aims to become ASEAN media leader

BANGKOK, April 25 - Marking the 60th anniversary of Thai Television and 35th anniversary of MCOT, Thailand's leading broadcasting company MCOT Plc (formerly the Mass Communication Organisation of Thailand) on Wednesday kicked off its anniversary celebration, aiming to become a media leader in the region and in the world arena.

Brahman and Buddhist ceremonies began early in the morning, led by MCOT chairman Dr Sorajak Kasemsuvan.

The chairman said the celebration is to affirm to Thai society that MCOT will stand as Thailand's main media company, bringing knowledge and benefits to the Thai public, and is to be an international leader in the age of new media and technological changes.

"Over 1,400 staff countrywide are determined to make MCOT the country's main organisation that brings benefits to society and to the country's glory in the Southeast Asian region and the international community," said Dr Sorajak.

He noted that MCOT will use its media equipment--television, radio and new media--to provide a variety of content to the audience, while it will adjust to changes worldwide, for he is confident media is a kind of education institute in which entertainment is well blended, so-called 'edutainment'.

Later in the morning, Prime Minister Yingluck Shinawatra presided over the celebration ceremony and launched the Thai News Agency's 'Bird's Eye News', a new form of news presentation.

On this occasion, the premier said she wanted Thai media to provide analytical and useful content to the public for further knowledge, while journalists should be able to simplify difficult subjects that is easier to understand for the audience. The media should also be responsible for the content they provide and should as well suggest solutions to the society.

Other special speeches were also held on the direction of Thailand's television and on the direction of the Thai economy by the chairman himself and by former finance minister Dr Veerabongsa Ramangkura.

MCOT was born on Nov 1, 1952 as the Thai Television Company, broadcasting as 'Thai Television Channel 4'.

The company was became a state enterprise under the Office of the Prime Minister's supervision named 'the Mass Communication Organization of Thailand' (MCOT) on April 9, 1977. It was later listed on the Stock Exchange of Thailand (SET) on Oct 8, 2004, and registered and incorporated as a state-owned public limited company on Nov 17, 2004 with the Finance Ministry being the major shareholder.

The established mission of MCOT is to operate various mass media businesses, including core businesses operated by MCOT such as the Modernine TV Station, MCOT radio stations and the Thai News Agency. (MCOT online news)

-- TNA 2012-04-25

[LuckyLew]

Common .. somebody please

MCOT - The hub of ASEAN media

[Soutpeel]

Common .. somebody please

MCOT - The hub of ASEAN media

Hubba Hubba...actually we havent had one for the last couple of weeks

[nickjam]

MCOT 'an international leader in the age of new media and technological changes'

The phrase 'delusions of grandeur' springs to mind. Have your ceremony, eat your lunch, continue to make mindless TV and be done with it.

[apetley]

Well if it wants to be a world player attitudes will have to change dramatically. You can dominate nationally when you have a localised monopoly but to be an international player then you have to embrace competition, technological innovation and freedom of ideas and speech. These seem pretty alien here at present.

[osiboy]

Well if it wants to be a world player attitudes will have to change dramatically. You can dominate nationally when you have a localised monopoly but to be an international player then you have to embrace competition, technological innovation and freedom of ideas and speech. These seem pretty alien here at present.

a little INTERNATIONAL news may help too, ....by 2015 maybe a few thais will be capable of finding their own country on a world map !

[Payboy]

Common .. somebody please

MCOT - The hub of ASEAN media

Hubba Hubba...actually we havent had one for the last couple of weeks

If you insist.........

Hubba Hubba

[nbm47]

I love living in this country, really do, but where do these people get the idea that Thailand is the centre of the universe and everybody else is a bit part player ..............