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Posted

I remember Tofutti, frozen soy-yogurt stands they got good product placement in America for awhile, tasted ok, I don't know if it still exists. ...

Ohhh you just made me realized I can just used silken tofu instead !!!

Great !!!

Thank you

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Posted

I think the OP shouldn't waste any time and risk losing ground (and market share) to competitors. She needs to go big and she needs to go fast, before the established food-stuff importers (see the huge potential) and move into the market.

I recommend some big-budget television advertising (with major celebrities), as well as sponsorship of some popular television programmes and product placement in all the major Thai soap series. I also suggest a billboard campaign (including some of the large boards by BKK airport) and, of course, a sales team (dressed as Soy beans) for door-to-door sales (and maybe some brand building dancing and singing in the supermarkets and shopping malls).

By the way (just checking) is importing food stuff from other countries good for the environment?

Good advice, Brit.

I would sponsor a major sporting event to get the brand established; it could be like the milk race of old.

SC

TV Cricket - the team with two yeasts

the OP is skint, so she's not going to invest in some business venture

yes importing is unecofriendly, especially when it would be so easy to make, and soy milk is readily avalaible everywhere

Posted

BigJohnnyBKK ... must admit ... that thought crossed my mind also.

But I am wondering if it's more like the keen few rather the majority which would make it a viability business idea.

Maybe an opportunity for the OP to go into business and test the popularity of the product if she can't locate any in the existing retail market.

I would think pretty risky, easy for the existing yogurt manufacturers to steal the idea and wipe you out.

Therefore to do it right would require a capital-intensive startup, having a solid marketing campaigns in place ready to run very quickly on a large scale if the tests proved successful in order to establish mind share for that particular niche.

A good brand name and solid graphic and meme identity would obviously need to be in place even before the test run, doing that right would be even more expensive than the legal structures and initial manufacturing facility investment.

However I think the idea would have a large potential since the healthfulness of both soy and yogurt are already well-established in asian markets.

Posted

@aneliane

Is there such a thing as fresh soy milk ? Is there any soy better as other soy Now i use the vitamilk (low sugar version) Is there any better one available in Big C. I don't care for organic, i care for those that have low sugar and stuff.

Posted

@aneliane

Is there such a thing as fresh soy milk ? Is there any soy better as other soy Now i use the vitamilk (low sugar version) Is there any better one available in Big C. I don't care for organic, i care for those that have low sugar and stuff.

yes you can get fresh soy milk in any supermarket

I have not noticed any difference in quality of soy milk.

As milk I use rice or milk cereal milk which are easier to digest

Posted

the OP is skint, so she's not going to invest in some business venture

yes importing is unecofriendly, especially when it would be so easy to make, and soy milk is readily avalaible everywhere (my bolding)

Even though this thread is about soy yoghurt, the OP raises an interesting question ... of the sustainable practise of 'buy locally' .. which I am sure the OP would be in favour of.

Since Soy Milk is made from the Soy Bean ... I initially thought that it was environmentally detrimental to eat any Soy product in Thailand because most likely Thailand doesn't grow any Soy Bean.

Thailand ranked as the ninth-largest market for U.S. soybeans in 1996, and the seventh-largest for December of that year. "The future for soybean imports from the United States has never looked brighter," says Peter Kurz, the U.S. agricultural counselor in Bangkok.

Source:- http://www.fas.usda.gov/info/agexporter/1997/Sept%201997/ussoybeans.html

But here is one of the values of Thai Visa Forum ... the Specialist Forums. Our very own george penned this little beauty ... Soybean Becoming Thai "Cash Crop"

However sadly, Thailand remains a net Importer of Soy Bean and Soy Bean product as stated in this article Thai Soybean imports on decline but likely to rise in 2012-13.

So, the OP has a dilemma ... the potential personal benefits of eating Soy yoghurt vs. the potential contribution to Global Warming by eating imported product grown in the USA, Australia or Russia ... and we haven’t even begun to discuss the pros and cons of genetically modified Soy Beans and if they are good for us and good for the mother Earth.

Thanks to the OP for giving the Forum the opportunity to discuss such worldly matters and all from asking the humble question ... Soy Yogurts Yuu Thi Nai?

  • Like 1
Posted (edited)

As milk I use rice or milk cereal milk which are easier to digest

Even though I suspect David's taking the piss, his point's a fair one.

Have you considered trying to culture yogurt from a locally-produced substance like "rice milk"?

Or maybe you could consider keeping a goat nearby. . .

Edited by BigJohnnyBKK
Posted

So, the OP has a dilemma ... the potential personal benefits of eating Soy yoghurt vs. the potential contribution to Global Warming by eating imported product grown in the USA, Australia or Russia ... and we haven’t even begun to discuss the pros and cons of genetically modified Soy Beans and if they are good for us and good for the mother Earth.

OK I did not realize soy came from US

But any soy product is still in term of energy, time, water used (and animal welfare) still way more ecofriendly than any meat, since soy is fed to cows to raise them, so they get adult, so they get humped by a bull, so they get pregnant, so they have a calf, so we can slaughter him, so we get cow milk

Posted (edited)

And the relation to carbon footprint is ?

The energy component of imported food production is mostly transportation. The currently much-too-low price of oil is what allows us to unrealistically ship basic foodstuffs around the world.

Only locally sourced food is sustainable, ideally cutting out commercial agriculture completely, as it's by far the most harmful industry worldwide from an environmental POV.

Edited by BigJohnnyBKK
  • Like 2
Posted

So, the OP has a dilemma ... the potential personal benefits of eating Soy yoghurt vs. the potential contribution to Global Warming by eating imported product grown in the USA, Australia or Russia ... and we haven’t even begun to discuss the pros and cons of genetically modified Soy Beans and if they are good for us and good for the mother Earth.

OK I did not realize soy came from US

<snip>

... but not all Soy ... Thailand does grow it's own Soy Beans ... but I'd think that it would be a stretch to source Soy products made from Thai Soy Beans.

Do they have information on the packeting and country or produce/manufacturing in English on products sold in Thailand?

Food miles (must be an American Term) ... Food Kilometres, such a difficult issue to deal with.

Oh ... any Soy Yoghurt found yet?

Posted

Aneliane - I stopped by an organic and macrobiotic mini-market on Lang Suan tonight and asked. They had lots of yogurt and lots of soy products, but no soy yogurt.

A Chinese-Thai customer said she thought tofu yogurt would be available in the Yaowarat area, but she couldn't be more specific.

Posted (edited)

Aneliane - I stopped by an organic and macrobiotic mini-market on Lang Suan tonight and asked. They had lots of yogurt and lots of soy products, but no soy yogurt.

A Chinese-Thai customer said she thought tofu yogurt would be available in the Yaowarat area, but she couldn't be more specific.

it's ok I will use silken tofu

and someone gave me an address for yogurt in pm

cheers everyone

wink.png

Edited by aneliane
Posted

Aneliane - I stopped by an organic and macrobiotic mini-market on Lang Suan tonight and asked. They had lots of yogurt and lots of soy products, but no soy yogurt.

A Chinese-Thai customer said she thought tofu yogurt would be available in the Yaowarat area, but she couldn't be more specific.

it's ok I will use silken tofu

and someone gave me an address for yogurt in pm

cheers everyone

wink.png

You are welcome

Sent from iPhone; please forgive any typos or violations of forum rules

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