2014 IKEA Catalogue to be launched in Thailand on August 27

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2014 IKEA Catalogue to be launched in Thailand on August 27
BY WACHIRAPORN JANRUT

BANGKOK: -- The 2014 IKEA Catalogue will be launched in Sweden, many parts of Europe and the United States in early August. In Thailand, the catalogue will be launched at the IKEA Bangna store on August 27.

With over 1.2 million copies printed and distributed, it will be the biggest catalogue campaign of IKEA Thailand so far. Each catalogue will also include a 100 baht voucher as a gift to everyone to enjoy a fun day out at IKEA.

At the same time, IKEA Thailand will bring 1,200 new furniture and home furnishing items and add more products under its Even Lower Price (ELP) programme – by September 2013, IKEA will offer more than 900 ELP products. Leveraging IKEA’s large scale production advantages, the ELP programme enables customers to enjoy more low priced items across IKEA’s massive product range.

This year further steps have been taken to integrate digital channels into the IKEA catalogue. For example, the interactive features for the IKEA catalogue app have been developed, to help customers furnish their rooms in an augmented reality and see how over 100 products in the IKEA catalogue can fit in their homes.

If you want to win a special gift from IKEA, tell IKEA “You’ve got it” by capturing your catalogue moment and #IKEAcatalogue2014 via Facebook, Instagram and Twitter. Neighbourhood with the most tags will get something special from IKEA. You can be part of the catalogue journey at www.IKEA.co.th/IKEAcatalogue2014.

Some facts about the IKEA Catalogue:

The 2014 IKEA catalogue is printed in 30 languages and more than 210 million copies, and delivered to homes in 44 countries, making it the world’s biggest regular annual publication.
1.2 million copies will be delivered to Thai households
More than 20,000 pictures are taken by 14 photographers for the new catalogue
The catalogue is published on chlorine-free paper
First introduced in 1951, the IKEA catalogue has been a source of home furnishing inspiration for more than 60 years.

The 2014 catalogue will be IKEA Thailand’s third catalogue launch
For more information, contact Khun Tissana Wateesatogkij at IKEA Thailand on 02 708 7999 ext. 7301

Source: http://scandasia.com/2014-ikea-catalogue-to-be-launched-in-thailand-on-august-27/

-- ScandAsia 2013-07-18

[lee b]

Ikea are you joking, i could make better furniture myself !

[SiggiCM]

ikea thailand only in thai even no english version, very strange

[Chittychangchang]

I just bought an igloo from IKEA!

200 litres of water (freezer not included)!

CCC

[isawasnake]

Ikea are you joking, i could make better furniture myself !

That may be true, but it is a lot better than index, sb etc

[rubberduck]

IKEA, love it !

Their steam-laminated wood products are very good, last for a lifetime.

Finally modern furniture of good quality that's affordable, not the rubbish from Koncept and overpriced fancy stuff from Index.

They only should ban families with children from IKEA, highly annoying and noisy who think it's one big playground.

Edited July 18, 2013 by rubberduck

[dom samui]

Ikea ? They are responsible of 4% of Earth forest devastation..... Sick....

[Payboy]

I hope they continue with those meatballs. I'm this close to assembling a new horse.

[rubberduck]

Ikea ? They are responsible of 4% of Earth forest devastation..... Sick....

Source ?

[GirlDrinkDrunk]

Ikea ? They are responsible of 4% of Earth forest devastation..... Sick....

citation please, if you are going to provide us with a number like that please back it up.

[dom samui]

Ikea ? They are responsible of 4% of Earth forest devastation..... Sick....

Source ?

Forbes if i remember ; if not here , a good start and easy to find

http://www.forbes.com/sites/eco-nomics/2012/06/06/ikea-under-fire-for-clearing-ancient-russian-forest/

[Chittychangchang]

IKEA, love it !

Their steam-laminated wood products are very good, last for a lifetime.

Finally modern furniture of good quality that's affordable, not the rubbish from Koncept and overpriced fancy stuff from Index.

They only should ban families with children from IKEA, highly annoying and noisy who think it's one big playground.

Maybe they should ban all the grumpy old men who think Thailand is their playground.

[ETatBKK]

a general reminder - there will be a NEW PRICE LIST every time Ikea issues a new catalogue, certainly it is not a price reduction.

go now if you have a big shopping list with you !

[skiller]

Who want´s to buy this rubbish?

[GreenSnapper]

Who want´s to buy this rubbish?

It's high standard compared to Thai furniture generally. Lot's of upper class people shopping there.

It's low standard by Western standards. Only for students, foreigners and other poor people.

[ETatBKK]

Who want´s to buy this rubbish?

It's high standard compared to Thai furniture generally. Lot's of upper class people shopping there.

It's low standard by Western standards. Only for students, foreigners and other poor people.

correct ! IKEA has a completely different brand image in Asia, across Asian countries. compare with local shops and suppliers, IKEA been considered to be 'imported', of course, 'good' quality ( than locals ), choices of styles, flexibility, young and trendy.

I know, it is quite difficult to accept this as we know what IKEA is in Europe.

[attento]

Ikea ? They are responsible of 4% of Earth forest devastation..... Sick....

Sadly, very few people care about forests and trees. Don't care about the illegal logging and destruction of ancient forests that is behind the products.

[Jasun]

Frankly, retailers such as Index and SB Design coud do with the competition. I've shopped extensively at all three, and dollar for dollar the IKEA stuff is superior in design and quality.

[CosmicSurfer]

I wonder if the IKEA policy of 'no questions asked' returns, and full refunds, applies in Thailand too??

This alone would be a Thai retail game changer and reason enough to shop there over Index, etc.!

[isawasnake]

I wonder if the IKEA policy of 'no questions asked' returns, and full refunds, applies in Thailand too??

This alone would be a Thai retail game changer and reason enough to shop there over Index, etc.!

I haven't had reason to test the return policy yet, but what I noticed is IKEA seems to purposefully package their item in very small and difficult to open boxes. You can't just cut a seal and voila. It is more like a ripping and tearing procedure. Isn't this genius? Who can take back a dining room table or something like that, in BKK, without a box? And, will they even accept the return if the box is all in shambles? I have no idea.

[JSixpack]

Oh, good, we haven't a good HATE IKEA bash in a while!

Ikea is just one of those hot button troll magnets like Starbucks, McDonalds, Russians, or Chinese motorbikes. Attracts anti-globalists, phony quality snobs, the Thaier-than-thou crowd, British and Continental self-proclaimed sophisticates and furniture connoisseurs, delicate flowers who can't open a box, and our large contingent of TV royals accustomed to servants and footmen. Most are just plain ol' trolls who probably can't afford to shop even at Ikea.

So, let's have all the same ol' sneers at the quality, the greed, the abysmal lack of service, the location, the deliveries etc. And of course the horrid food! We've heard it all before. Let's not talk about the topic at all, OK?

Meanwhile, I'm glad the catalog is out and plan to visit Ikea again next chance I get. Great addition to the shopping scene, Ikea. I like visiting Ikea in the States when I'm there, too.

Edited July 21, 2013 by JSixpack

[Tolley]

Oh, good, we haven't a good HATE IKEA bash in a while!

Ikea is just one of those hot button troll magnets like Starbucks, McDonalds, Russians, or Chinese motorbikes. Attracts anti-globalists, phony quality snobs, the Thaier-than-thou crowd, British and Continental self-proclaimed sophisticates and furniture connoisseurs, delicate flowers who can't open a box, and our large contingent of TV royals accustomed to servants and footmen. Most are just plain ol' trolls who probably can't afford to shop even at Ikea.

So, let's have all the same ol' sneers at the quality, the greed, the abysmal lack of service, the location, the deliveries etc. And of course the horrid food! We've heard it all before. Let's not talk about the topic at all, OK?

Meanwhile, I'm glad the catalog is out and plan to visit Ikea again next chance I get. Great addition to the shopping scene, Ikea. I like visiting Ikea in the States when I'm there, too.

Ikea is the equivalent of Maccas in the furniture area.

I would have thought if you cant afford Ikea you cant afford any furniture.

[robblok]

Oh, good, we haven't a good HATE IKEA bash in a while!

Ikea is just one of those hot button troll magnets like Starbucks, McDonalds, Russians, or Chinese motorbikes. Attracts anti-globalists, phony quality snobs, the Thaier-than-thou crowd, British and Continental self-proclaimed sophisticates and furniture connoisseurs, delicate flowers who can't open a box, and our large contingent of TV royals accustomed to servants and footmen. Most are just plain ol' trolls who probably can't afford to shop even at Ikea.

So, let's have all the same ol' sneers at the quality, the greed, the abysmal lack of service, the location, the deliveries etc. And of course the horrid food! We've heard it all before. Let's not talk about the topic at all, OK?

Meanwhile, I'm glad the catalog is out and plan to visit Ikea again next chance I get. Great addition to the shopping scene, Ikea. I like visiting Ikea in the States when I'm there, too.

Ikea is the equivalent of Maccas in the furniture area.

I would have thought if you cant afford Ikea you cant afford any furniture.

As others have stated its better as the other Thai firms like index. I love shopping in Ikea its nice to be able to have informative labels in English.

[JoePai]

Unfortunately they do not deliver up country

[pinfold]

Like for like twice the price as Europe

[GreenSnapper]

Like for like twice the price as Europe

Standard for shopping in Thailand.

While I wouldn't buy their furnitures, they have lot's of small stuff like kitchen utensils, which are ok and not too expensive. Often difficult to find at other Thai shops too.

[TeeKay]

IKEA, love it !

Their steam-laminated wood products are very good, last for a lifetime.

Finally modern furniture of good quality that's affordable, not the rubbish from Koncept and overpriced fancy stuff from Index.

They only should ban families with children from IKEA, highly annoying and noisy who think it's one big playground.

Totally agree, though the kid thing doesn't bother me as muck

[TeeKay]

Frankly, retailers such as Index and SB Design coud do with the competition. I've shopped extensively at all three, and dollar for dollar the IKEA stuff is superior in design and quality.

Very true. Ikea coming to Thailand was a very good thing. It raises the retail bar so to speak.

[TeeKay]

IKEA, love it !

Their steam-laminated wood products are very good, last for a lifetime.

Finally modern furniture of good quality that's affordable, not the rubbish from Koncept and overpriced fancy stuff from Index.

They only should ban families with children from IKEA, highly annoying and noisy who think it's one big playground.

Maybe they should ban all the grumpy old men who think Thailand is their playground.

Well said!!!!!

[TeeKay]

Unfortunately they do not deliver up country

Define up country. I've had two deliveries to my home in CM.