Thai company behind 'Genius Drink' to comply with TV ad ban order

[webfact]

Company Behind 'Genius Drink' To Comply With TV Ad Ban Order


A screencap from one of Peptine's commercial featuring medical students

BANGKOK: -- Thailand′s consumer protection agency has requested a pharmaceutical and beverage company to stop airing its "misleading" commercials which imply that one of its drinks would help students become doctors.

The beverage, called "Peptine", is sold alongside bottled teas and other energy drinks in convenience stores. It has been marketed as an ingredient that would help improve students′ ability to study harder; its target group is apparently millions of young students struggling to enter their desired universities via the national "Admission" exams.

According to the letter sent by Office of Consumer Protection Board (OCPB) to Osotspa, the distributor of Peptine drinks. The letter, which is viewed by Khaosod, says the Board has received complaints from a number of concerned physicians, and asked Osotspa to halt its TV commercial immediately.

Osotspa has responded in a statement that it is willing to cooperate with OCPB′s order, saying it will cease airing its controversial commercials on this 1 August.

"Peptine" is certainly not alone in the extensive "nutritional food" market in Thailand. Even more ubiquitously advertised around the country is "Brand", a sort of chicken soup that, according to its commercials, boost brain activities.

But "Peptine" came under heavy scrutiny after its airing of "Want To Be Doctors" TV ads which feature medical students endorsing the product.

Some medical students are also frustrated by the commercial. A representative of the Society of Medical Students of Thailand (SMST) has recently submitted a complaint to Osotspa, demanding that the company stop airing the advertisement.

Doctors are highly respected career for many Thai families, due to its (perceived) social prestige and rewarding salaries. Therefore, many parents encourage their kids to pursue medical studies.

Source: http://www.khaosod.co.th/en/view_newsonline.php?newsid=TVRNM05URTRPRE16TUE9PQ==

-- KHAOSOD English 2013-07-31

[Thai at Heart]

Chicken essence next?

[tuky]

Chicken essence next?

They mention that one in the article T at H.

Brand is the chicken one.

My ex used to try and force that stuff down my throat, horrible stuff.

[Thai at Heart]

Chicken essence next?

They mention that one in the article T at H.

Brand is the chicken one.

My ex used to try and force that stuff down my throat, horrible stuff.

If they cut out every pseudo health drink and potion, they will mess with a lot of companies.

[dudu]

Chicken essence next?

They mention that one in the article T at H.

Brand is the chicken one.

My ex used to try and force that stuff down my throat, horrible stuff.

Why,were you lagging behind in your studies???...

[toybits]

The next step should be to file FRAUD cases against Peptein.

[jaltsc]

I suppose it is a cheaper alternative to bribing school officials. Unfortunately this means that students from poorer families will have to resort to something totally foreign to the average student....STUDY HARDER!!!

[bigbamboo]

You mean the one that says it will make you a better lover doesn't work either?

[Pikeybkk]

it will cease airing on the 1st of august at the end of the marketing campaign....lol

[CobraSnakeNecktie]

There are supplements that boost mental function like Alpha GPC

http://en.wikipedia.org/wiki/Alpha-GPC

Available widely in western countries it is maybe banned or not desired in Thailand.

[Sayonarax]

People who sell crap make the most money, not people who save lives.

[trainman34014]

Well; as i ride my bike daily looking at the mountains of garbage that Thai people like to spread around their own countryside destroying their own environment i see plenty of Chicken Soup empty bottles. This of course proves that their brains are not responding to the potion ! Funny, but i don't see any empty bottles of the 'Doctors Genius Drink' laying around though, so i assume these are all piled up close to Universities where students are 'hard at it' and desperate to enter the medical profession ?

[klauskunkel]

...it also cures cancer and gets rid of pimples...modern snakeoil, that's all.

[thhMan]

Cmon people... That drink does as much for the thai students as a university.... At least with the drink, it doesnt convince them that they are the best and fill their heads with nonsense

[belg]

doctors in false ads, embesslement

doctors off course, you buy your degree, not the knowledge

[joepattaya1961]

So the ads for whitening products will be banned too, together with the ads for the National Lottery stating that you will become a millionaire, together with the ads for Isuzu pick-up trucks which state that you are more man in an Isuzu.

What a load of cra_p.

[Halion]

Based on the same logic and to provide a level playing field perhaps they could consider banning the PTP from opening their mouths.

[bangon04]

Does the product allow you to become a doctor even if you are dark skinned and from Isaan? Or does it only work on white skinned Chinese?

What will Thailand do with so many doctors??

[Kananga]

Perhaps they should rebrand it as 'Hitler' Drink.

[Maggusoil]

There you go. Back to the rhino horns and tiger's penis.

[scorecard]

Chicken essence next?

They mention that one in the article T at H.

Brand is the chicken one.

My ex used to try and force that stuff down my throat, horrible stuff.

If they cut out every pseudo health drink and potion, they will mess with a lot of companies.

Baby formulas is another, many manufacturers make claims that their products will improve the baby's brain, EI, etc.

Two specialists here in Thailand have told my family there is no evidence whatever to support these claims. And doctors groups have tried to have the advertising stopped and tried to have all this removed from the product boxes, with zero success, manufacturers too powerful.

[tingtongteesood]

Dare I state the obvious - if the government and monks and all sorts of people who are supposed to be role models and good people can lie and cheat and steal, why the hell shouldn't a commercial company light it's pants on fire with a few little porky pies in an effort to raise profits for its share holders.... Isn't making money the be all and end all here ??!

[2169]

Company Behind 'Genius Drink' To Comply With TV Ad Ban Order

A screencap from one of Peptine's commercial featuring medical students

BANGKOK: -- Thailand′s consumer protection agency has requested a pharmaceutical and beverage company to stop airing its "misleading" commercials which imply that one of its drinks would help students become doctors.

The beverage, called "Peptine", is sold alongside bottled teas and other energy drinks in convenience stores. It has been marketed as an ingredient that would help improve students′ ability to study harder; its target group is apparently millions of young students struggling to enter their desired universities via the national "Admission" exams.

According to the letter sent by Office of Consumer Protection Board (OCPB) to Osotspa, the distributor of Peptine drinks. The letter, which is viewed by Khaosod, says the Board has received complaints from a number of concerned physicians, and asked Osotspa to halt its TV commercial immediately.

Osotspa has responded in a statement that it is willing to cooperate with OCPB′s order, saying it will cease airing its controversial commercials on this 1 August.

"Peptine" is certainly not alone in the extensive "nutritional food" market in Thailand. Even more ubiquitously advertised around the country is "Brand", a sort of chicken soup that, according to its commercials, boost brain activities.

But "Peptine" came under heavy scrutiny after its airing of "Want To Be Doctors" TV ads which feature medical students endorsing the product.

Some medical students are also frustrated by the commercial. A representative of the Society of Medical Students of Thailand (SMST) has recently submitted a complaint to Osotspa, demanding that the company stop airing the advertisement.

Doctors are highly respected career for many Thai families, due to its (perceived) social prestige and rewarding salaries. Therefore, many parents encourage their kids to pursue medical studies.

Source: http://www.khaosod.co.th/en/view_newsonline.php?newsid=TVRNM05URTRPRE16TUE9PQ==

-- KHAOSOD English 2013-07-31

Just stay with your very clever sop opera to keep the nation dumm, easy to control dumm millions and pay just a few baht for there vote, thainiss,..5555

[NongKhaiKid]

It's bad enough that companies market this rubbish and even worse that some believe it.

Drink this and become a doctor, put cream on your face and you'll look like Caspar.

I'm a regular drinker of " the water of life " but am still getting older

[Payboy]

You mean the one that says it will make you a better lover doesn't work either?

It does, I've been drinking water for years.