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Unilever - Flora


ToddWeston

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Ad agencies seem to live on a planet of their own. I often watch ads on the TV and wonder what on earth their point is.

There's a guy called Robert Bly who wrote what's considered to be the bible of copywriting. He points out that writing copy or producing adverts is meant to sell stuff not win awards.

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Ad agencies seem to live on a planet of their own. I often watch ads on the TV and wonder what on earth their point is.

There's a guy called Robert Bly who wrote what's considered to be the bible of copywriting. He points out that writing copy or producing adverts is meant to sell stuff not win awards.

Even if it's bad at least they are talking I guess ? but pick on someone else please :)

Thanks for the name of Mr. Bly I will read up on him.

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