First seen last Thursday at Nong Jom intersection, still there today:

Well, at least it's not a Rat city

Well, turns out it's legit and not a poor word choice after all:

'Year of MICE 2013’ ready to commence, cited TCEB unveiling strategic plan to promote Chiang Mai as world’s “MICE City”

MICE = Meetings, Incentives, Conferences and Exhibitions.

Thanks for the Tip!

Duuh.............good example of the lack of tinking

MICE = Meetings, Incentives, Conferences and Exhibitions.

wonder how many will think C.M is a City full on mice ?

MICE = Meetings, Incentives, Conferences and Exhibitions.

wonder how many will think C.M is a City full on mice ?

Or how many, after reading this thread, will think CM is a city with clueless farang?

If it actually had anything to do with the rodents, wouldn't they be shown in at least a few of the pictures?

MICE isn't exactly a new term.

TCEB has full-time staff dedicated toward providing useful facts and statistics about strong and vibrant MICE industry in Thailand in easy and concise form to help you understand the market.

Yearly

Number of MICE Travelers Revenues from MICE Industry (MB) Number of MICE Activities by Industry Lenght of Stay (Day) by Industry Average Expenses (Baht) Spending per Head / Day by Industry Average Expenses (Baht) Spending per Head / Day

http://www.tceb.or.th/about-us/tceb-intelligence-center/mice-industry.html

Or how many, after reading this thread, will think CM is a city with clueless farang?

Acronyms come and go (who remembers WYSIWYG?), and "MICE" could currently represent one of at least 58 known meanings. Not being a traveling salesman involved with these obscure self-absorbed industry terms, does not necessarily make a typical farang (or local english-speaking Thai) clueless. For example, for someone involved in the military, it could also mean "Money, Ideology, Coercion & Ego (reasons people become spies)".

But hey, let's have some fun and make our own acronyms! We could all then laugh light-heartedly each time we encounter a clueless poster (i.e., not in our inner circle of knowledge) who misses the point.

How about "CAP", for "Clueless Arrogant Poster".

Usage example: "The CAP, being in full keyboard-warrior mode, failed to note his embarrassing gaffe until his cascade of escalating retorts became a train wreck."