Rather Odd Selection For Beer Promoters

[sriracha john]

Just strikes me as odd that Singha Beer decided to chose who they did to promote..... beer

Miss Universe to move here as ambassador for Singha beer

The world's most beautiful woman, Miss Universe Natalie Glebova, will make Thailand, where the Canadian was crowned last July, her temporary home base courtesy of beer brewer Singha Corp.

Natalie will work with the beverage company as one of its three corporate brand ambassadors until the end of the year after she passes on her crown to her successor.

World-class golfer Vijay Singh has also signed on to help promote the company in international markets, while local tennis ace Paradon Srichaphan is expected to strike a deal to be the third ambassador.

The value of the contracts was not disclosed.

"All I can say is that I can't reveal it because it's the superstar rate but the deals are part of our marketing budget this year of Bt100 million," advertising manager Piti Bhirombhakdi told reporters yesterday.

Natalie, who appeared at the press conference to receive her employee ID tag with No 5000 on it, said she had been impressed with Singha from the beginning, as it was a main sponsor of the beauty pageant.

The blue-eyed brunette graduated with a bachelor's in commerce from Ryeson University in Canada two years ago.

Her duty as an ambassador is to promote the brand locally and abroad as well as to appear as a presenter in all media.

"I've already prepared by learning Thai and I'll take an intensive course in Thai culture," said Natalie, who is known for giving the best "wai" greeting among foreign beauty queens.

She said she does not fear for her image.

"I'm the brand ambassador and I'm promoting the brand Singha, which is a solid and respectable company. I'm not promoting alcohol in particular." So, she'll only be promoting Singha water then?

Natalie may also be seen endorsing products that have no conflict of interest with her work at Singha.

One of the possible jobs is to be a presenter for Thailand's BSC swimwear, which is designing the official swimsuit for Miss Universe contestants this year.

The other brand ambassador, Singh, who is a frequent visitor here, will promote the brand in relation to his sport.

He will wear apparel embossed with the Singha logo in every international golf tournament.

Singh will also lend his support to Thai professional golfers and train them to enter the global sports arena.

The golfer's appointment is in line with Singha's long-term commitment to promote local athletic talent at every level including youth, amateur and pro.

- TN

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No word yet on how Paradon will participate...

maybe he'll be shown downing bottle after bottle of Singha beer during his matches???

Edited May 17, 2006 by sriracha john

[Gumballl]

I'm a bit surprised at your post. Are you trying to say that you are dissapointed that they did not choose a beer-guzzling drunk... perhaps you?

[Kerryd]

I'm a bit surprised at your post. Are you trying to say that you are dissapointed that they did not choose a beer-guzzling drunk... perhaps you?

I think he was referring to the fact the Thai company hired a Canadian and an Indian (is Vijay Indian or American now ?), and 1 Thai. Why not 3 Thais ?

Singha should take a look at how beer is marketed in N.A.. They should have hired 3 nubile young lasses, put them in cut-offs and tube tops and show them partying in different places.

[sriracha john]

I'm a bit surprised at your post. Are you trying to say that you are dissapointed that they did not choose a beer-guzzling drunk... perhaps you?

hahahaha... no.

Just that I don't recall any other beer companies using like spokespersons. A lot of them will use

EX-athletes or celebrities not connected to sports.

Also, it just seems to me that a natural beauty queen would be diametrically opposed to something as detrimental to perserving natural beauty as booze is. Guess I'm not the only one as others in the article voiced the same opinion which prompted her to say she's not promoting alcohol..... but the only thing Singha makes, that I'm aware of... is alcohol and water.

Lastly, surprised that an ACTIVE athlete would not be similarly be opposed to the unhealthy aspects of drinking booze on peak physical conditioning, but then again... given Paradon's rapidly declining performance over the past year, maybe it doesn't matter... and he's been trying out the Singha Beer Physical Conditioning Program already.

[PREM-R]

(Kerryd) is Vijay Indian or American now ?

I think he has always been Fijian

[bkkharry]

I'm a bit surprised at your post. Are you trying to say that you are dissapointed that they did not choose a beer-guzzling drunk... perhaps you?

hahahaha... no.

Just that I don't recall any other beer companies using like spokespersons. A lot of them will use

EX-athletes or celebrities not connected to sports.

Also, it just seems to me that a natural beauty queen would be diametrically opposed to something as detrimental to perserving natural beauty as booze is. Guess I'm not the only one as others in the article voiced the same opinion which prompted her to say she's not promoting alcohol..... but the only thing Singha makes, that I'm aware of... is alcohol and water.

Lastly, surprised that an ACTIVE athlete would not be similarly be opposed to the unhealthy aspects of drinking booze on peak physical conditioning, but then again... given Paradon's rapidly declining performance over the past year, maybe it doesn't matter... and he's been trying out the Singha Beer Physical Conditioning Program already.

As they say, Money talks.

[Kan Win]

Did some one mention "Beer" and "Singha" in the same breath ?

Natalie Glebova of Canada was crowned Miss Universe 2005 Tuesday 31st May in Bangkok.

Photo taken by "Simon the Aussie" a very good mate of mine, beside the "Famous Bridge Over the River Kwae", in Kanchanaburi.

Now that is the way to pull a large one.

Cheeeeerrrrrrrrrrrrsssss

[sriracha john]

Just received an advanced copy of Singha Beer's new upcoming print advertising...

I think it will be a big hit:

[Kerryd]

Should read:

Drink 5-6 Singha Beer and all women will start looking as good as me !

[sriracha john]

Should read:

Drink 5-6 Singha Beer and all women will start looking as good as me !

Funny you mention that, here's their alternative campaign ad: