A Womans Scorn

[hiromj]

I hope this works. It's the first time I've tried an attachment.

[johnb]

Hiromj

Works fine thanks for posting; Certainly a 'woman scorned'

Johnb

[sbk]

Not a woman scorned, rather a woman extremely pissed off

[Rooo]

Imagine if she put it outside his work place .

[bwana1952]

That has got to hurt, ouch !!! Still it sounds justified.

[johnb]

I was just wondering how many 'other' Steve's read the billboard and started to c*ap themselves thinking that they had been found out

Johnb

[Lacoste]

I like it

[mumbojumbo]

How many billboards did she buy??

[hiromj]

How many billboards did she buy??

Hmmm, interesting. I feel sorry for the joint bank account. Guess there's noting left for the lawyers.

[John_Betong]

She certainly does get around:)

Edited July 28, 2006 by John_Betong

[mrbojangles]

Funny, but a typical scorned lady response which i never understand. Doesn't she realise that because it's out of the joint account she has also "WASTED" half of her money as well

At least he has had the publicity and all his mates think he's a stud

[Axel]

...

At least he has had the publicity and all his mates think he's a stud

Not only the 'mates'. Lot's of ladies will be convinced that they can handle him better.

[johnb]

Funny, but a typical scorned lady response which i never understand. Doesn't she realise that because it's out of the joint account she has also "WASTED" half of her money as well

At least he has had the publicity and all his mates think he's a stud

Yes but with a small endownment - is that something do do with a mortgage

Johnb

[johnb]

Funny, but a typical scorned lady response which i never understand. Doesn't she realise that because it's out of the joint account she has also "WASTED" half of her money as well

At least he has had the publicity and all his mates think he's a stud

Yes but with a small endownment - is that something do do with a mortgage

Johnb

Or even to do

Johnb

[sbk]

Its all a marketing ploy according to The New York Times:

It was the pitch-perfect vengeful Dear John letter, blown up on a billboard in the middle of Manhattan by a furious and apparently deep-pocketed spouse.

“Hi Steven,” it began, cheerily enough. “Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful, poorly endowed slimeball. Everything’s caught on tape. Your (soon-to-be-ex) Wife, Emily.”

The billboard created interest, and not just from an unfaithful Steven. A booking agent from “Good Morning America” sent an e-mail to Emily inviting her on the show. British Glamour wanted to make her the subject of a feature article.

But when pictures of the billboard proliferated on Gawker, Defamer and other blogs, readers quickly dug in. One fact soon emerged, thanks to camera phone pictures: the billboard was identical to others in Brooklyn, Los Angeles and Chicago. Someone else discovered that Emily was keeping a blog, thatgirlemily.blogspot.com, detailing Steven’s infidelities. More digging showed that one Emily blog entry was oddly similar to a synopsis for an episode of “Parco P.I.," a reality show on Court TV.

Another “source” sent an e-mail to Gawker suggesting that Court TV was behind the signs, pointing out that it was a viral marketing campaign to promote one of its programs. Mystery solved.

The bad news for viral marketers who use these kind of devices: executives at Court TV said they did not really want to be discovered so quickly. The good news is that even after the ruse was discovered, people visited the Emily blog, pushing it to one million hits by the end of Thursday. A fake surveillance video on the blog, supposedly from a private eye capturing Steven holding hands with his paramour, hit YouTube and became one of its most-viewed videos. Did it even matter that Emily was fictitious?

“Emily is really an amalgam of all of us who have been cheated on,” said Marc Juris, general manager for programming and marketing at Court TV. “Clearly, this really resonated with people.”

Whether it resonates into higher ratings for “Parco P.I.” is another matter. The “Emily” ruse was originally intended to be a stunt to help promote the start of the show’s new season on Aug. 15, but Court TV’s marketing group liked the idea so much that they made it a large part of the campaign. The second phase — ads for the show to be stamped over the original billboards — was to start next Monday, but Court TV moved it up to July 26 after all the attention.

Mr. Juris was still marveling: “It’s like a flash investigation took place, and within 24 hours we were busted.”