Cha-am: New hospitality school targets Asean market

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New hospitality school targets Asean market
THE NATION



CHA-AM: -- THE Regent Group yesterday launched its Bt80-million Regent Cha-am Hospitality School in Phetchaburi province to offer international academic courses that will enhance the skills of Thai professionals so that they can work at international hotels in Asean.

The grand opening was presided over by Tourism Minister Kobkarn Wattanavrangkul.

Piyaman Tejapaibul, executive director of the hospitality school and managing director of the Regent Cha Am Beach Resort, said the investment in the school project was a payback to society.

"Over 30 years in this business, we have seen a shortage of Thai hospitality workers," he said.

Although tourism slowed down last year, it is expected to get better this year and grow by 7 -10 per cent.

One of the keys to achieving sustainable tourism amid increasing global competition is to have good operating staff who have knowledge in and an understanding of the service industry.

To prepare for the Asean Economic Community, which will allow the free flow of goods and services within the region, the school plans to offer international courses in May 2017.

Thailand's expertise in tourism can also be shared with students from all over the world.

The group plans to network with regional hoteliers to open hotel schools nationwide, especially in border provinces, Piyaman said.

Auggaphol Brickshawana, managing director of Regent Cha-am Hospitality School, said tourism had enjoyed average double-digit growth every year. Thailand has about 13,800 hotels with 550,000 rooms and the supply will continue to rise by 10 per cent annually.

This year the industry will need more than 108,000 workers, divided into food service at 35 per cent, housekeeping 25 per cent, food and beverages 25 per cent and front office 15 per cent. This deficiency will continue to rise about 10 per cent each year.

The curriculum is designed to enable students to work efficiently at an operating level. The school is confident that once they complete the programme, they will get various opportunities in the service industry.

The programmes are prepared for internationally oriented employment in Asean, through a competency-based curriculum.

Source: http://www.nationmultimedia.com/business/New-hospitality-school-targets-Asean-market-30253966.html


-- The Nation 2015-02-13

[upena]

8 years late

[Noi657]

Will they teach aptitude aswell?

[trainman34014]

''Thailand's expertise in tourism can also be shared with students from all over the world''. Yes; come with us and learn how to adopt 'Thainless' whilst learning all the scams we have become adept at over the last 50 years.

[Lupatria]

I can imagine what the curriculum looks like:

1. How to talk rude to guests in 5 different languages

2. Introduction to implementation of successful double price systems

3. Ten 1 hour lasting conjurer's tricks to entertain customers waiting for service

4. How to successfully hide the lack of basic hygiene standards

5. Get your share of outside services (taxi / tuk tuk / jet ski / etc.)

6. Ten successful strategies to take revenge of none tipping customers

7. Introduction & Master Class: The fine art of ignoring complaints

8. The proper use of the term “Thainess” to explain almost all things going wrong

9. Racism made easy - Advanced Course

10. How to successfully brownnose Thai influential figures