Thailand approves draft strategy (tourism)

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BANGKOK, 11 August 2015: Tourism and Sports Minister Kobkarn Wattanavrangkul says Thailand tourism development plan will help to improve the country’s competitiveness and improve connections to neighbouring countries.

She said the Cabinet approved, last week, the draft of the Thailand Tourism Development Strategy Plan (2015 to 2017), while the plan to develop five priority tourism clusters will go to the National Tourism Policy Committee this week.

The five tourism clusters are: Lanna Culture; South I-San Civilisation; Active Beach; Royal Coast; and Andaman.

The strategy covers both short and long-term goals and shifts the emphasis away from mass tourism to quality tourism measured by revenue earned and length of stay. According to the plan, next year’s tourism revenue should reach THB2.3 trillion and THB2.5 trillion in 2017.

Continued:

http://www.ttrweekly.com/site/2015/08/thailand-approves-draft-strategy/