webfact Posted November 8, 2015 Share Posted November 8, 2015 4GFull 4G service will transform Thailand into true digital economy: expertsAsina PornwasinThe NationBANGKOK: -- THE introduction of full 4G service will bring new services, products and content to the market and help transform Thailand into a true digital economy, industrialists said recently.THE introduction of full 4G service will bring new services, products and content to the market and help transform Thailand into a true digital economy, industrialists said recently."The introduction of 4G will bring about new services, products and content, and we expect the IT industry will significantly expand as a result. Many content providers, gaming companies and other new types of business will enter the market in the next two to three years," Tommy Matsuo, chief executive officer of Ookbee Mall (Thailand), said.The e-commerce industry will blossom, as consumers will enjoy a stress-free environment to shop in, with more information about products be available, helping people to be better informed about what they are buying, he said.For example, product information will not stop at size, colour and availability, as consumers will be able to see more details behind products, learning about the history and communicating directly with suppliers, he added.The introduction of 4G will break down borders between the online and offline world. So, it will be important for businesses to reorganise or establish their O2O (online to offline) strategy soon."With the introduction of 4G services users will benefit from faster and more reliable mobile data services, as well as improved efficiency and productivity," Alessandro Piscini, CEO of Lazada Thailand, said."At Lazada, we are already seeing large numbers of consumers turning to mobile devices to purchase items online. When 4G networks arrive, this will ensure that consumers can always reach online shopping portals quickly and complete purchases more simply when on the go. Being able to view products more quickly allows buyers to scan more products per minute, and this is good news for sellers, too," he said.A recent In eBay study noted that the top three barriers preventing consumers from shopping on their mobiles were slow connection speeds, payments timing out and network reliability.With 4G connectivity, there is the opportunity to remove these walls and offer a better service, pleasing the consumer and seeing the sales for online businesses grow, Piscini added.Stephane Cudennec, Amdocs customer business executive at APAC, said 4G deployment would help transform Thailand into a true digital economy, driving the adoption and growth of new and innovative services such as online shopping (e-commerce), mobile or interactive banking, HD video and TV content delivery, online gaming, and much more. It would bring a sea of change in how people function, whether it is buying products and services, |banking, communicating, entertaining themselves, or fetching information.A truly digital life would become the way of things, where citizens will use the Internet to carry out day-to-day activities, he said.This would also bring opportunities for other stakeholders.For example, the arrival of 4G means that customer expectations would evolve faster than the 4G services rolled out, and they would expect a consistent and superior experience regardless of devices they use or where they are located, he explained.Enterprises that invest in digital capabilities will be able to transparently and intelligently interact with customers and gain customer |loyalty in a sticky market, he believed.It would also enable mobile service providers to deliver a "true" digital experience to their consumers by leveraging platforms such as self-service care and an "omni-channel" strategy to provide a highly personalised interaction with their customers, Cudennec said.An omni-channel strategy will be critical to achieving this, "since a truly digital experience requires an omni-channel strategy and platform that is device- and channel-agnostic, to ensure that consumers receive a consistent experience, regardless of the channels of interaction or the digital device they choose to use," the Amdocs executive said.Source: http://www.nationmultimedia.com/business/Full-4G-service-will-transform-Thailand-into-true--30272523.html-- The Nation 2015-11-09 Link to comment Share on other sites More sharing options...
jgriff Posted November 8, 2015 Share Posted November 8, 2015 Thailand is so far behind when it comes to mobile coverage it's embarrassing Link to comment Share on other sites More sharing options...
Toknarok Posted November 9, 2015 Share Posted November 9, 2015 Thailand will never be a 'true digital economy' especially when the 'single gateway' firewall is implemented. Link to comment Share on other sites More sharing options...
Laughing Gravy Posted November 9, 2015 Share Posted November 9, 2015 I would like to see true 3g first. this service is hardly complete and has so many shortfalls. I would like to see a true internet download and not what you might be able to get. 15Mb in many areas of Bangkok are hardly ground breaking even though higher download speeds are always being shouted about, I just don't see it. Link to comment Share on other sites More sharing options...
whatawonderfulday Posted November 9, 2015 Share Posted November 9, 2015 The only thing Thailand is good for as a Gateway is "Gateway to Pipe Dreams" Link to comment Share on other sites More sharing options...
kotsak Posted November 9, 2015 Share Posted November 9, 2015 Almost spilt my morning coffee just by reading the title.. Didn't dare to read the rest.. Link to comment Share on other sites More sharing options...
waldroj Posted November 9, 2015 Share Posted November 9, 2015 Driving the adoption of new services! Aah yes, "driving"! With 4G, just imagine how much more distractions you'll have while driving to/from work. Won't make the journey any quicker, but it will seem to fly because of all the extra things you can look at on your mobile device. Link to comment Share on other sites More sharing options...
BuckBee Posted November 9, 2015 Share Posted November 9, 2015 The current 3G is well below what I would class as a standard 3G service & 4G will be same issue. Main problem is networks are overloaded & to improve that require big investment in hardware & they not prepared do that while can milk the users on current networks just tweaked enough at minimal cost . I was working in hongkong last month & stopped in bkk before heading back to singapore, it was a real shock using thai 3g after hongkong 3g & 3 network in hongkong damn cheap for what you get, thailand seems cheap but services are poor ... Link to comment Share on other sites More sharing options...
Pib Posted November 9, 2015 Share Posted November 9, 2015 Wow...4G will change the world...of course they said the same thing about 3G...and 2G. Link to comment Share on other sites More sharing options...
bapoboy Posted November 9, 2015 Share Posted November 9, 2015 8 reply so far and not a single postive.. the same old complain on and on again... you guys must have a hard life... <deleted> expats Link to comment Share on other sites More sharing options...
zaphod reborn Posted November 9, 2015 Share Posted November 9, 2015 Just a cash cow for the political mafia and telecom fatcats. No benefit to businesses and end-users. Link to comment Share on other sites More sharing options...
WhizBang Posted November 9, 2015 Share Posted November 9, 2015 Thailand doesn't even have decent 3G yet, all the while still thinking about 4G. Meanwhile, in the real world, 5G is starting to be implemented. And let's not forget the Great Firewall of Thailand, that should be a major boon to the success of a digital economy here... NOT. Link to comment Share on other sites More sharing options...
deckape Posted November 9, 2015 Share Posted November 9, 2015 Full 4G service will transform Thailand into true digital economy: experts Nah...probably lower productivity and increase road fatalities thoough. Link to comment Share on other sites More sharing options...
Lupatria Posted November 9, 2015 Share Posted November 9, 2015 (edited) ...and a worthless aircraft carrier, 1.600 generals and 3 Chinese submarines will make this country a military super power. LOS the hub of wishful thinking. Edited November 9, 2015 by Lupatria Link to comment Share on other sites More sharing options...
torpedo1970 Posted November 9, 2015 Share Posted November 9, 2015 "Full 4G service will transform Thailand into true digital economy" That is what they said about 3G, and that they still have not made work properly yet... And they never will TIT Link to comment Share on other sites More sharing options...
Siammodels Posted November 9, 2015 Share Posted November 9, 2015 If the current thinking stays in play and the outrageous thinking of this PM with his gateway creation. Thailands 4G will not do any justice. No one cares about internet memory and speed whilist doing any business. Although they do care about freedom of surfing the web and freedom to talk. Thailands economy will fold unless drastic attitude changes take effect. Although it will not matter so much as this government will not be ellected again ! Link to comment Share on other sites More sharing options...
dominique355 Posted November 9, 2015 Share Posted November 9, 2015 Meanwhile the Union of CAT workers threatens -again (remember the 3G auction) - to delay 4G with never ending court actions. Explanation given : We just want to reserve the right to protect our organization's benefits. Amazing, considering CATis a government agency. Link to comment Share on other sites More sharing options...
abitmiffed Posted November 9, 2015 Share Posted November 9, 2015 4G? Maybe get the bloody 3G working first, no one delivered a damn thing that was promised with that... Thailand, the hub of bullsh1t and lies. Link to comment Share on other sites More sharing options...
Laughing Gravy Posted November 9, 2015 Share Posted November 9, 2015 8 reply so far and not a single postive.. the same old complain on and on again... you guys must have a hard life... <deleted> expats The truth often hurts. How can you be positive when nobody believes it. As I and others have said 3G doesn't work, so if you want me to lie and say "wow can't wait for 4G". "It will be amazing and transform our lives". Now do you feel better or you can have the truth? It like all the other initiatives, they do not work and are therefor not truthful. You can put your head in the and for so long when you realize that, you can't see anything. Link to comment Share on other sites More sharing options...
Thai at Heart Posted November 9, 2015 Share Posted November 9, 2015 not if it goes thru a single gateway it wont Link to comment Share on other sites More sharing options...
anotheruser Posted November 9, 2015 Share Posted November 9, 2015 8 reply so far and not a single postive.. the same old complain on and on again... you guys must have a hard life... <deleted> expats Your response is hardly positive. Tell us Oh wise one how will 4G transform Thailand into a true digital economy? I am not seeing how faster Facebook load times are going to transform the economy. Please add something informative and constructive to this little tid bit of news. Link to comment Share on other sites More sharing options...
oztaurus Posted November 9, 2015 Share Posted November 9, 2015 Wow - I can't wait for 4G! ... It will make it so much faster to locate my nearest bank branch so I can walk in to update my pass-book. Link to comment Share on other sites More sharing options...
anotheruser Posted November 9, 2015 Share Posted November 9, 2015 I can hardly contain my excitement!!! Thaivisa will load fractions of a second quicker on my iphone!!!! Link to comment Share on other sites More sharing options...
maewang99 Posted November 9, 2015 Share Posted November 9, 2015 (edited) it's could be more than just a few seconds here and there..... it could be a perfect storm! as everyone knows and has been anxiously awaiting for many years (along with 4G) in just a few weeks.... it will finally be AEC 2015!!!!!! add in 4G services and we get an ASEAN economic community plus a Digital Economy at the same time! wow!!!!!!!!!!! Edited November 9, 2015 by maewang99 Link to comment Share on other sites More sharing options...
BB24 Posted November 9, 2015 Share Posted November 9, 2015 Sure it will mate - absolutely I believe you ................................. Link to comment Share on other sites More sharing options...
realenglish1 Posted November 9, 2015 Share Posted November 9, 2015 Its never going to happen as long as it they have laws governing foreign investment and do not open up to it You need the Global community to drive E commerce and Thailand at this point does not embrace them Link to comment Share on other sites More sharing options...
Rancid Posted November 9, 2015 Share Posted November 9, 2015 Wow, faster Facebook and Line. Just watch the economy jump. Link to comment Share on other sites More sharing options...
MaxLee Posted November 9, 2015 Share Posted November 9, 2015 With a "certain project roaming in the shadows",..... ain't gonna happen,..................... Link to comment Share on other sites More sharing options...
DrTuner Posted November 9, 2015 Share Posted November 9, 2015 Yeah right. How about having working infra for micropayments first. The usual bank transfer-email system is laughable. I order my stuff from China, using EBay and PayPal, no hassles. Link to comment Share on other sites More sharing options...
Lupatria Posted November 9, 2015 Share Posted November 9, 2015 Sure it will mate - absolutely I believe you ................................. No Airplanes? Looks like the sky over LOS after the FAA inspectors left the country... Link to comment Share on other sites More sharing options...
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