Thai membership card seeks Cambodian elites

A Thai privilege card program that costs nearly $15,000 to join is banking on Cambodia’s robust yet deeply polarised economy to provide up to 60 new card members a year.

Thailand Elite Privilege Card Co, a subsidiary of Thailand’s tourism authority that operates the Thailand Elite privilege card, signed a memorandum of understanding (MoU) with Cambodian firm WorldBridge International Co Ltd on Friday to promote its membership card in Cambodia.

Pruet Boobphakam, president of Thailand Elite Privilege Card, said that this was the first time the company had signed an operating agreement with a Cambodian counterpart, and the company projects that the partnership could result in 60 additional members a year, generating $853,000 in dues.

read more http://www.phnompenhpost.com/business/thai-membership-card-seeks-cambodian-elites

Why would they even bother ? What would they gain ?

$853,000. Wow. Just think what a boost for the thai economy! Maybe make up for some lost bridge players...