PHA launches 'Brand Phuket' logo

 

PHUKET: The Phuket Hotels Association (PHA) unveiled ‘Brand Phuket’ at the annual Thailand Tourism Forum this afternoon, held at the InterContinental Bangkok, with more than 550 travel and tourism leaders from around the region in attendance.

 

The brand identity, set to drive the profile of the destination worldwide, was created by global branding agency QUO, focusing on positive stories about the experiences, natural beauty and people of Phuket.

 

The PHA, a group comprising 61 hotels representing more than 9,000 rooms at its launch, is an initiative by a pioneering collection of Thai and expatriate hoteliers on the island. Wichit Na Ranong, former President of the Thailand Tourism Council and owner of The

Slate Phuket resort, works as an adviser to the group.

 

“Thailand’s tourism industry has undergone a period of extraordinary growth and it is time to take a step back, consolidate and position and plan for the future,” said Mr Wichit. “The central and core intention of the PHA is to bring the industry together for further development of the island.

 

Full story: http://www.phuketgazette.net/phuket-news/PHA-launches-Brand-Phuket-logo/66165?desktopversion#ad-image-0

 

 

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I think they mean "Bland Phuket".