That's hard to believe listening to the comments they make. I often wonder if Songkran, on the whole, is a money maker, a loss, or simply a holiday they enjoy at whatever cost. The hotels will certainly be full, lots of travel expenses as inter-province buses all will be full with extra services running. My Mrs is filling up cold boxes with various foodstuffs to take to the village.....lots of alcohol gets consumed....
Sure, some grumpy Westerners head off to other places to escape it all, and some like me go cave man! But it all looks like spend spend in Pattaya!