What I will never understand is why some people, and it seems a lot of people, want something cheap to store their valuable data.
IMHO if the data is important then better make sure it is saved on quality hardware or on quality online storage. And almost always you have to pay for quality.
What is the point of cheap storage and then that moment: My storage device does not work anymore, all my data, OMG, how can I get my data back? Why is data recovery so expensive?
It's not too difficult to foresee this situation and act accordingly - before disaster happens.