He might have bit off more than he could chew. The question, though, is going to be what the sponsors and national branches are going to say.
The question is also how will this affect the prizes that the girls get.
This is a person who had a streaming service and beauty supplies that they thought would sell. I also think that the feeling was that they could build off of the back of owning the Miss Universe. The challenge is that the costs out way, and it is not that big a brand.