They've got there work cut out... daily news from Pattaya & Phuket is enough to scare people away for the safety and tranquility of other destinations.
Fool, kid, and scam more like...
Japanese coming to Thailand must feel very disappointed on many fronts.
Safety, cleanliness, manners and food choices.
It's called PR spin, trying to paper over the cracks and woo tourists who seem to be getting tired of Thailand and trying out other Asian destinations.