When I started using Chase's swift transfer, they were free with my account. Now it's free to use it to do transfers in THB, and $45 to do transfers in USD.
Doing swift transfers in USD, and paying the $45 fee I find the break-even point against wise at about $12K, over that, swift is cheaper.
I only transfer once a year, so swift is cheaper, (I think) safer and easier for me.