They'd be better off embracing the low-end, and advertising it everywhere. Trying to chase a fountain of Gold could end up bankrupting them if it doesn't work out, and they would've already spent way too much trying attract them. Not worth the risk, they already have what they need to support the lower to middle-end of the spending crowd. In fact, it was working for years, they just need to do away with the nonsense of the ever changing immigration policies, paperwork, and harassment.