Thailand always misunderstands what people want.
They don't want silly events. They don't want to be preached (lies) about how great Thailand is. They don't want to be educated (lied to) about Thai culture and history.
They want a cheap holiday with no hassle, a few encounters with cute Thai chicks, a clean beach, cold beer, friendly faces, decent food.
Like it was 20 years ago.
It's not complicated.