It's hard to reconcile the fact that, up till now, the biggest proportion of Tesla buyers are the very group of "lefties", "greenies" and "liberals" who are the ones most likely to deplore Musk's right wing rants, while his right wing supporters wouldn't be seen dead in an electric car. He's basically attacking his own purchaser base, so it's no surprise that sooner or later it will turn on him and shop elsewhere.