A foreign tourist fled after a confrontation with convenience store staff and bystanders outside a 7/11 store on Jomtien Beach Road, following allegations that he stole drinks from the store.
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Video clips shared widely on social media showed a chaotic scene outside the convenience store. The footage, posted alongside claims that the foreign man had “stolen goods and refused to pay”, captured the tourist arguing with staff before attempting to leave the area on a motorcycle.
According to reports, the man had arrived at the shop with his girlfriend before staff accused the pair of stealing two bottles of energy drink. Employees reportedly stopped them before they left the store and attempted to discuss payment of a store fine, but the tourists allegedly refused and tried to walk away.

The dispute escalated in the car park outside the shop when a man wearing a black shirt and other Thai bystanders joined staff in attempting to stop the tourist from leaving. Video footage showed pushing, pulling and physical scuffling as the tourist tried to ride away on his motorcycle.
During the struggle, the tourist’s bag was reportedly torn and damaged. The man and his girlfriend then took advantage of the confusion to run from the scene, leaving behind the motorcycle and a pair of shoes outside the store.
Journalists later visited the convenience store, but staff declined requests for interviews or permission to film inside the premises. No additional official statement was issued by the business.

Pictures courtesy of SiamChon
The incident has triggered widespread criticism online, with social media users questioning why members of the public tried to physically restrained the suspect instead of contacting police to handle the matter through legal procedures. Concerns were also raised about the level of force used during the confrontation in a public area.
Police at Pattaya City Police Station are reviewing video footage and witness accounts as part of an investigation into the incident. Authorities said no complaint had yet been filed by the foreign tourists involved.
Investigators are expected to determine whether any offences were committed by either side during the confrontation and whether further legal action will follow.
Adapted by ASEAN Now SaimChon 24 May 2026
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