Kazakhstan Launches Thai Travel guide in Bangkok

Kazakhstan has launched its first Thai-language travel guide in Bangkok to promote tourism, cultural exchange and closer ties with Thailand. The initiative aims to raise awareness among Thai travellers and strengthen bilateral cooperation in the tourism sector. The guidebook, titled “Complete Travel Guide Kazakhstan”, presents key destinations, cultural experiences and practical travel information.

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The launch took place during a presentation and roundtable event, “Kazakhstan Tourism Potential: Presentation & Guidebook Launch”, held in Bangkok on Thursday, April 30, 2026. Margulan Baimukhan, Ambassador of Kazakhstan to Thailand, described tourism as a major driver of economic growth and international cooperation. He said each international tourist contributes about US$1,000 on average to the destination economy.

Kazakhstan has set targets to increase tourism’s share of gross domestic product and attract more international visitors. Baimukhan said the Thai-language guidebook marked a milestone in strengthening cultural and tourism ties between the two countries. He added that it was designed to introduce Kazakhstan to Thai audiences and encourage travel.

Tourism flows between the two nations have grown steadily, supported by improved air connectivity. In 2025–2026, more than 175,000 Kazakh citizens visited Thailand, while around 10,000 to 15,000 Thai travellers visited Kazakhstan. There are currently 23 direct flights a week linking Bangkok with Almaty and Shymkent, and Phuket with Astana and Almaty, operated by Air Astana, SCAT Airlines and AirAsia X.

Baimukhan said he remained optimistic about tourism cooperation despite global uncertainties linked to tensions in the Middle East involving the United States, Israel and Iran. He emphasised the importance of people-to-people ties, cultural exchanges and hospitality in strengthening partnerships. He also noted potential for Thai hotel groups to invest in Kazakhstan.

Chakrienorrathip Sevikul, Chief of Staff at Thailand’s Ministry of Foreign Affairs, said both countries see strong opportunities to expand tourism exchanges and deepen bilateral relations. He highlighted the role of joint initiatives in fostering mutual benefits and cultural understanding. Thai bloggers and members of the Kazakh-Thai Alliance community also shared travel experiences during the event.

The Nation reported that both countries plan to expand tourism routes, increase investment cooperation and develop joint hospitality projects. Future initiatives may include opening Thai hotel properties in Kazakhstan and launching additional air routes. Officials expressed confidence that these efforts will further strengthen tourism links and economic cooperation.

Pictures courtesy of The Nation

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Adapted by ASEAN Now Nation 2 May 2026