Thailand has inaugurated its "seven dangerous days" road safety initiative for Songkran 2026, enhancing accident prevention efforts as millions embark on their holiday travels. The campaign runs from April 11 to 17, 2026, under the slogan “Drive safely, slow down, reduce accidents.” This period aims to mitigate the heightened risk of road incidents, as noted by Theerapat Katchamat, Director-General of the Department of Disaster Prevention and Mitigation.
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Songkran is a major travel time, with increased journeys as people visit home provinces and partake in national celebrations, significantly raising accident risks. In response, the Road Accident Prevention and Reduction Centre for Songkran 2026 has planned intensified safety measures starting April 11-17. An opening ceremony is set for April 10, followed by daily subcommittee meetings and press briefings up to April 16, concluding with a campaign summary on April 17.
Authorities have tasked all relevant agencies with implementing five critical measures: effective management and administration, reducing environmental and vehicular risks, promoting safe behavior, and providing post-accident support. The government targets a 5% reduction in accidents, fatalities, and hospital admissions compared to the three-year average. A parallel reduction in major accidents and immediate fatalities is also sought. Monitoring will focus on risky behaviors like drink-driving, speeding, and failure to use safety equipment.
This annual initiative reflects Thailand's commitment to reducing road casualties during the busy Songkran festival, a time traditionally associated with increased traffic and heightened accident risks.
Adapted by ASEAN Now · The Nation · 10 Apr 2026
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