webfact Posted March 26, 2018 Share Posted March 26, 2018 Thailand's Red Bull Rival Slumps From Top to Bottom of World Anuchit Nguyen FILE photo (Bloomberg) -- The onetime top soft-drink stock in the world is now the industry’s worst-performing equity. Thailand’s Carabao Group Pcl, energy-drink maker and sponsor of a high-profile English soccer competition, has fallen almost 40 percent on a total return basis from a peak in October last year. The drop is the worst globally among soft-drink makers with a minimum $1 billion market capitalization, data compiled by Bloomberg show. Named after one of Thailand’s most successful rock bands, Carabao overtook Red Bull domestically, surged following its listing in 2014 and two years later became the world’s best-performing large soft-drink stock. But the challenge of successfully expanding in China and the U.K., key overseas markets, weighed on the shares more recently. Full story: https://www.bloombergquint.com/markets/2018/03/25/red-bull-rival-in-thailand-slumps-from-top-to-bottom-of-world -- Bloomberg 2018-03-26 Link to comment Share on other sites More sharing options...
Popular Post mercman24 Posted March 26, 2018 Popular Post Share Posted March 26, 2018 everyone i know, including all the moto taxis drink M-150 , at least 50% or more cheaper than RED BULL 4 2 Link to comment Share on other sites More sharing options...
Popular Post Thaiwrath Posted March 26, 2018 Popular Post Share Posted March 26, 2018 4 minutes ago, mercman24 said: everyone i know, including all the moto taxis drink M-150 , at least 50% or more cheaper than RED BULL The article is about Carabao ! 3 1 Link to comment Share on other sites More sharing options...
Popular Post impulse Posted March 26, 2018 Popular Post Share Posted March 26, 2018 (edited) I can pronounce "Red Bull". In English, Mandarin and Chinglish.. I don't have a clue how to pronounce "Carabao" in any language. Nor do I know anything at all about the band it's named after. Maybe that has something to do with their difficulty penetrating markets outside of Thailand? Edited March 26, 2018 by impulse 2 1 Link to comment Share on other sites More sharing options...
Popular Post Psimbo Posted March 26, 2018 Popular Post Share Posted March 26, 2018 Well 4 posts in and no one has mentioned 'Boy' yet so I thought I'd get it over with! 1 6 Link to comment Share on other sites More sharing options...
Popular Post overherebc Posted March 26, 2018 Popular Post Share Posted March 26, 2018 12 minutes ago, Psimbo said: Well 4 posts in and no one has mentioned 'Boy' yet so I thought I'd get it over with! Boss would be better. 1 2 Link to comment Share on other sites More sharing options...
dick dasterdly Posted March 26, 2018 Share Posted March 26, 2018 1 hour ago, mercman24 said: everyone i know, including all the moto taxis drink M-150 , at least 50% or more cheaper than RED BULL I agree as I often see Thais drinking M-150, but never red bull (or carabeo). 2 Link to comment Share on other sites More sharing options...
Kinnock Posted March 26, 2018 Share Posted March 26, 2018 (edited) 2 hours ago, mercman24 said: everyone i know, including all the moto taxis drink M-150 , at least 50% or more cheaper than RED BULL I agree that subjectively M-150 appears to outsell Carabao in Thailand - although I think the report was about their share price, and this may have peaked after their marketing campaign and flotation, then fallen as investors realize it's over-value. As we've seen from internet start-ups, share valuations can have little to do with sales. Edited March 26, 2018 by Kinnock Link to comment Share on other sites More sharing options...
grumbleweed Posted March 26, 2018 Share Posted March 26, 2018 They need a publicity stunt, possibly featuring a spoilt brat, sports car and slogan saying "It gives you wheels" 2 Link to comment Share on other sites More sharing options...
Kinnock Posted March 26, 2018 Share Posted March 26, 2018 (edited) 2 hours ago, Thaiwrath said: The article is about Carabao ! - as dd mentioned - M 150 certainly appears to be more popular than Carabao and Red Bull combined, so the share price fall is understandable, and the combination of high marketing costs plus the share value drop may result in serious issues for the future of the business. Edited March 26, 2018 by Kinnock Link to comment Share on other sites More sharing options...
VocalNeal Posted March 26, 2018 Share Posted March 26, 2018 M-150 is also big in Indonesia. On the odd occasion I buy one of these I chose the original? Lipovitan Taurine is supposed to lower one's blood pressure? 1 Link to comment Share on other sites More sharing options...
BigT73 Posted March 26, 2018 Share Posted March 26, 2018 5 hours ago, mercman24 said: everyone i know, including all the moto taxis drink M-150 , at least 50% or more cheaper than RED BULL the regular red bull, m150 carabao are all same price about 10 bht. I usually buy the 10 packs in big C as a pre workout drink. Misses wont let me buy carabao as she doesnt like the flavour and I boycotted red bull due to the heir saga. 2 Link to comment Share on other sites More sharing options...
sanemax Posted March 26, 2018 Share Posted March 26, 2018 5 hours ago, impulse said: I can pronounce "Red Bull". In English, Mandarin and Chinglish.. I don't have a clue how to pronounce "Carabao" in any language. Nor do I know anything at all about the band it's named after. Maybe that has something to do with their difficulty penetrating markets outside of Thailand? How many Carabaos would you buy abroad, if you knew how to say the drink? If you bought the drink abroad, would their sells soar to equal Red Bulls sells? Link to comment Share on other sites More sharing options...
impulse Posted March 26, 2018 Share Posted March 26, 2018 Just now, sanemax said: How many Carabaos would you buy abroad, if you knew how to say the drink? If you bought the drink abroad, would their sells soar to equal Red Bulls sells? I'm just saying it's tougher to build a brand when people don't know how to pronounce the name of your product, and don't understand the rich history behind the name and that unique logo. Who's going to get on YouTube or Weibo with a video saying how much they like an energy drink and risk being ridiculed for pronouncing the name wrong? Sure, if you pay them and coach them. Or tie it into an F1 racing team and spend $$$ millions on promotions. But that doesn't seem to be a strong skill with Thailand marketing groups, especially when they go overseas. It's an extension of mis-spelled signs and menus because they apparently just don't care enough to spend the money to get a good translation, spelled correctly. (But they will spend $$$ millions putting up 100,000 copies of a mis-spelled sign for a condo project) I don't know if it's cheapness, or a lack of caring about any culture except Thailand's. It's the kiss of death in international business, though. Link to comment Share on other sites More sharing options...
thaiguzzi Posted March 26, 2018 Share Posted March 26, 2018 8 hours ago, impulse said: I don't have a clue how to pronounce "Carabao" in any language. Nor do I know anything at all about the band it's named after. Do you live here? If you do, you obviously don't get out much... 2 Link to comment Share on other sites More sharing options...
impulse Posted March 27, 2018 Share Posted March 27, 2018 On 3/26/2018 at 9:25 PM, thaiguzzi said: Do you live here? If you do, you obviously don't get out much... Like a lot of Thai language, I'd bet that even 75% of the foreigners who think they know how to pronounce it are getting the tones wrong. I can't count the number of times one of my Thai co-workers walked away from a Thai language conversation with a long stay foreigner and told me they couldn't understand most of what they said in their "fluent Thai". Link to comment Share on other sites More sharing options...
Justfine Posted March 28, 2018 Share Posted March 28, 2018 Carabao is easy to say. Link to comment Share on other sites More sharing options...
Justfine Posted March 28, 2018 Share Posted March 28, 2018 30 minutes ago, impulse said: Like a lot of Thai language, I'd bet that even 75% of the foreigners who think they know how to pronounce it are getting the tones wrong. I can't count the number of times one of my Thai co-workers walked away from a Thai language conversation with a long stay foreigner and told me they couldn't understand most of what they said in their "fluent Thai". Lots of words are difficult. Carabao isn't one of them. Link to comment Share on other sites More sharing options...
Oziex1 Posted March 28, 2018 Share Posted March 28, 2018 Maybe a case of how many of these so called energy drinks can the market support? Don't see many people I know drinking them but I'm probably in the wrong demographic. Link to comment Share on other sites More sharing options...
tabsbkk Posted March 28, 2018 Share Posted March 28, 2018 1 hour ago, Justfine said: Lots of words are difficult. Carabao isn't one of them. In fact, it is Spanish! Link to comment Share on other sites More sharing options...
impulse Posted March 28, 2018 Share Posted March 28, 2018 (edited) 1 hour ago, Justfine said: Lots of words are difficult. Carabao isn't one of them. Maybe true, but do you figure someone in China, or some other country knows that? I look at that word -the way it's spelled- and realizing that Thai is a tonal language, I'm not getting on a vlog and risking sounding like a fool. Cuts way back on word-of-mouth advertising. Red Bull? Eezy Peezy. And no mysterious reference to a musician in Thailand- that means diddly squat outside LOS. There's a company that understands expanding internationally. They didn't try to go outside of Thailand with Krating Daeng. Edited March 28, 2018 by impulse Link to comment Share on other sites More sharing options...
Justfine Posted March 28, 2018 Share Posted March 28, 2018 1 hour ago, Oziex1 said: Maybe a case of how many of these so called energy drinks can the market support? Don't see many people I know drinking them but I'm probably in the wrong demographic. They are very unhealthy. 1 Link to comment Share on other sites More sharing options...
VocalNeal Posted March 28, 2018 Share Posted March 28, 2018 (edited) 31 minutes ago, Justfine said: They are very unhealthy. Au contraire. Taurine is good for you. https://draxe.com/what-is-taurine/ Just found it is good for running so I'll give it a try. Life in moderation. Edited March 28, 2018 by VocalNeal Link to comment Share on other sites More sharing options...
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