Give back to society by buying Unilever products on Lazada

By THE NATION

 

 

Global FMCG (fast-moving consumer goods) leader Unilever is partnering with Southeast Asia’s largest e-commerce platform Lazada to launch its Shop2Give Super Brand Day on August 21.

 

 

Held for a second time after its successful debut last year, the 24-hour shopping event – dubbed “Shine for Child” – will donate 10 per cent of total revenue from all Unilever products sold on Lazada to support social causes specifically those related to child empowerment. 

 

This is the only event in Lazada’s annual calendar that allows users to give back to society, and will be rolled out across the region, including Thailand, Indonesia, Philippines, Malaysia and Vietnam. 

 

Apichat Saligupta, vice president for customer development at Unilever Thai Trading, said: “Unilever puts sustainable living at the heart of everything it does, including our brands and products, innovations and partnerships. Shop2Give is about extending this spirit to Southeast Asian consumers, by giving them a platform to give back when shopping for their favourite household products online. Partnering with Lazada provides us with the opportunity to make sustainable living common place and enhance the lives of children.” 

 

Brands participating in the campaign include Dove, Love Beauty and Planet, and Vaseline. From midnight on August 21, Unilever’s LazMall brand page will begin displaying children’s drawings to bring focus to the beneficiaries of the featured cause. A donation will be made to UNICEF for every purchase of Unilever products made during this 24-hour period. 

 

“We are excited to work with like-minded partners like Unilever and will provide the brand an avenue to connect with consumers across Thailand. Beyond reinforcing the strong collaboration between Lazada and Unilever, this initiative will also reinforce Lazada’s aim to become a lifestyle destination that also provides meaningful experiences to both sellers and shoppers,” Lazada’s chief marketing officer Thanida Suiwatana said. 

 

Shop2Give Super Brand Day debuted last year and won the Best Marketing Innovation Award for having a positive impact on the lives of more than 100,000 people. It was also acknowledged for the use of advanced technology like data and analytics, as well as real-time tracking and gamification to raise engagement with shoppers.

 

This initiative is part of the Unilever Sustainable Living Plan (USLP) launched in 2010, which aims to create sustainable growth through Unilever’s purpose-led brands, cut business costs, reduce risks and help build trust.

 

Shoppers can enjoy up to 40 per cent discounts on Unilever products and participate in Shine for Child activities on the Lazada website on August 21. This time, Lazada will introduce innovate customer engagement tools like LazGame, which will allow shoppers to collect coins to redeem special prizes from Unilever. Shoppers will be able to enjoy a Selfie Challenge via Lazada’s Live Chat function to get customised pictures of themselves and collect special vouchers.

 

Full story: https://www.nationthailand.com/biz-moves/30374886

 

-- © Copyright The Nation Thailand 2019-08-17

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6 minutes ago, rooster59 said:

Give back to society by buying Unilever products on Lazada

Or, just as effective as this advertorial: Give back to society - send a tin of elbow grease to a friend.

And increase Unilever's profits even more.

 

But wait, 'our real motive is helping people'.

 

Btw, bears don't poop in the woods.

 

3 minutes ago, faraday said:

And increase Unilever's profits even more.

But wait, 'our real motive is helping people'.

Btw, bears don't poop in the woods.

Quite right - that's the pope. The bears are catholic.

Or avoid buying Unilever products, and survive another couple of years longer. They have an awful lot of toxic products.

 

Public Interest Research Group (PIRG) organisers have delivered a petition signed by 25,000 people to Unilever’s US headquarters, calling for the corporate to remove certain chemicals from its products. Chemicals of concern include PEG compounds and parabens, the latter of which are known to permeate the skin’s barrier and to carry oestrogen-like properties. The petition, handed over on Valentine’s Day, also called on Unilever to fully disclose its fragrance ingredients. Dev Gowda, Toxics Advocate with U.S. PIRG, said: “This Valentine’s Day, don’t give your loved ones an unwanted dose of toxic chemicals… Unilever should make a sweet move and remove chemicals of concern such as parabens and PEG compounds from its products. These ingredients have been linked to cancer and other health problems.”

 

https://www.cosmeticsbusiness.com/news/article_page/Campaigners_petition_Unilever_to_ditch_toxic_chemicals_for_good/125933

 

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https://www.ft.com/content/0bfb29ba-3b7f-11e5-8613-07d16aad2152

In the video called “Kodaikanal Won’t”, Ms Ashraf accuses Unilever of dumping mercury from a now defunct thermometer factory in the forest near Kodaikanal, a hill station in the southern state of Tamil Nadu. The video has been viewed more than 1.5m times since being uploaded last Thursday. Ms Ashraf demands that Unilever “clean up your mess” and “make amends” to the tune of “Anaconda” by Nicki Minaj, an American rapper, and against a backdrop of south Indian classical dancers. “Unilever came and left devastation as they exposed the land to contamination,” she raps. “The environment is polluted still. Your clean-up was a sham — there’s poison in the air.”

 

https://www.ft.com/content/0bfb29ba-3b7f-11e5-8613-07d16aad2152

 

Yet in 2017, the mercury contamination in Kodaikanal isn’t close to being cleaned up. Incremental efforts to do so have, over the years, included the initial removal of 7.4 tons of mercury-tainted glass after the dump site was revealed in 2001. Five silt traps also were installed in 2001 to prevent water and soil runoff from the thermometer factory site and prevent it from reaching the Pambar Shola ecosystem, although the company admits to 370 kilograms of mercury, some in the air, that did reach the forests. In 2003, some of the contaminated material was shipped to the United States for recovery and disposal.

 

https://toxicleaks.com/wiki/Unilever’s_toxic_legacy_in_Tamil_Nadu

 

 

Edited August 17, 20196 yr by spidermike007

6 hours ago, rooster59 said:

This is the only event in Lazada’s annual calendar that allows users to give back to society, and will be rolled out across the region, including Thailand, Indonesia, Philippines, Malaysia and Vietnam. 

The rich (Unilever & Lazada) are getting richer by using the poor, this time children for advertising!
Nobody gives you anything and the rich are rich because they were good at stealing or cheating!

Or just donate some money directly to the charity of your choosing.