Cash-strapped THAI finds winning formula with deep-fried dough sticks

By The Nation

 

 

Thai Airways International (THAI) appears to have finally found a winning formula – Youtiao or deep-fried dough sticks served up with taro custard.

 

There were long queues of people waiting to sample the treat when airline staff started frying up the treat outside THAI headquarters near Silom Road from 6.30am on Wednesday (September 16).

 

Every Bt50 serving of three sticks of fried dough with a cup of purple taro custard had been bought up by 9.30am.

 

This combination is available at the main Puff and Pie outlet on Mondays, Wednesdays and Fridays, at the Or Tor Kor Market outlet on Fridays, Saturdays and Sundays, and every day at Puff and Pie outlets in Thai Airways’ Rak Khun Thao Fa building and at Don Mueang Airport.

 

The cash-strapped airline has had to shift its focus to catering now that flights have come to a halt due to the Covid-19 outbreak.

 

Source: https://www.nationthailand.com/news/30394765

 

-- © Copyright The Nation Thailand 2020-09-18

 

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21 minutes ago, webfact said:

Thai Airways International (THAI) appears to have finally found a winning formula – Youtiao or deep-fried dough sticks served up with taro custard.

Doughnuts and coffee. A stroke of genius. 

One cafe to save a bankrupt airline! WOW.

They once were lost but now they're found!

11 hours ago, webfact said:

 

Thai Airways International (THAI) appears to have finally found a winning formula – Youtiao or deep-fried dough sticks served up with taro custard

Dough balls and root veg' splodge should pull 'em out of the mire .. 

On the basis of this I should own an Int' Airline also as I made purple custard years ago by chucking a load of grapes in a bowl of Birds and mashing it all up ..

Hope it tastes better than the <deleted> they serve on our flights. Probably not !

They are on the mend!  Where do I go to invest?  Watch out Singapore Airlines and Cathay Pacific! 

In other news TAT encourages all Covid-19 affected businesses to start selling deep fried dough as a way to make up for lost tourist revenue. But they cautioned to make sure you check the passports of all customers and secure a deposit because you never know what those crafty farangs are up to.

18 hours ago, webfact said:

airline staff started frying up the treat outside THAI headquarters

Thai street food rescues Thai Airways: a sufficiency miracle

19 hours ago, webfact said:

Thai Airways International (THAI) appears to have finally found a winning formula

Stop flying?

Who'd have thought that !!

Serious Q.  How is it Thai are still flying when they are bankrupt?

Now ! Thats what I call a real money spinner for the Cash strapped Airline

BA will probably now present Gravy filled Yorkshire Puddings.

Ideas that are sure to save them both.

4 hours ago, lujanit said:

Serious Q.  How is it Thai are still flying when they are bankrupt?

Backed up with state coffers.

6 hours ago, lujanit said:

Serious Q.  How is it Thai are still flying when they are bankrupt?

They are undergoing a court-approved financial rehabilitation plan, that's how.

2 hours ago, hotchilli said:

6 hours ago, lujanit said:

Serious Q.  How is it Thai are still flying when they are bankrupt?

Backed up with state coffers.

The state is not funding THAI further since it is no longer the major shareholder.

That will clear the 260 billion bht in no time they owe ! ????

44 minutes ago, Hi Tea said:

The state is not funding THAI further since it is no longer the major shareholder.

Yeah, just like it has no say in what happens either, one way or another the state is very much behind the airline.

6 minutes ago, hotchilli said:

51 minutes ago, Hi Tea said:

The state is not funding THAI further since it is no longer the major shareholder.

Yeah, just like it has no say in what happens either, one way or another the state is very much behind the airline.

Continued funding by the state was one of the three that alternatives Prayut stated were options for THAI.  Restructuring, which did not require more state funds, was the route that was chosen so that the state did not have to continue support.

Some airlines have a donut promotion to pull themselves out of a rut during the CV19 situation, while some airlines come up with strategic business plans and promotions.  But hey, same-same right?   ????

 

 

 

On 9/18/2020 at 5:02 AM, PatOngo said:

They once were lost but now they're found!

What's the street price of a patongo, 5 baht?

On 9/18/2020 at 4:02 PM, PatOngo said:

They once were lost but now they're found!

Is your real name Grace, coz your post is amazing.

 

 

12 hours ago, tonray said:

In other news TAT encourages all Covid-19 affected businesses to start selling deep fried dough as a way to make up for lost tourist revenue. But they cautioned to make sure you check the passports of all customers and secure a deposit because you never know what those crafty farangs are up to.

And then they will serve these old new delicious deep fried dough sticks on all early flights but it will be self service to allow the hosties to take a break after the hard work of getting to the airport on time and onto the aircraft. But not free, have to pay and it's 2 level pricing, but can they trust tricky farang to put the right money in the cup. 

 

Further, because all future flights will be full (so popular) there will be marshalls on all flights to supervise deep fried dough buyers by rows. The marshalls second task will be to wake up the hosties and get them moving to serve lunch which is difficult work, it's not easy to say 'chicken or fish?'

 

10 hours ago, Hi Tea said:

Continued funding by the state was one of the three that alternatives Prayut stated were options for THAI.  Restructuring, which did not require more state funds, was the route that was chosen so that the state did not have to continue support.

So with the airline effectively not operating because of Covid where's all the continued support for financing coming from?

Directors, managers, staff etc etc receiving payment?

 

Now if only they could run an airline as well as selling baked goods, we wouldn't be here today...

12 hours ago, hotchilli said:

Yeah, just like it has no say in what happens either, one way or another the state is very much behind the airline.

But they don't need help any more, their deep fried dough sales is their savior. This just shows the managements' lack of focus and lack of big picture initiative and innovation. The management should be focused 100 / 200% on plans/strategies and implementation of those strategies to repay their massive debts.

 

Not focused on deep fried dough sales and restaurants to sample airline food. These items can't produce much more profit than a roadside food sellers survival.

 

Focus, focus, focus please on the big and difficult item - repay all the massive debt, plus cleverly rebuild airline operational efficiency to gain more margin from airline operations. 

11 minutes ago, scorecard said:

But they don't need help any more, their deep fried dough sales is their savior. This just shows the managements' lack of focus and lack of big picture initiative and innovation. The management should be focused 100 / 200% on plans/strategies and implementation of those strategies to repay their massive debts.

 

Not focused on deep fried dough sales and restaurants to sample airline food. These items can't produce much more profit than a roadside food sellers survival.

 

Focus, focus, focus please on the big and difficult item - repay all the massive debt, plus cleverly rebuild airline operational efficiency to gain more margin from airline operations. 

 

You do realise that this story is just another stupid click-bait headline from the Nation, right?

 

No one from THAI Airways has even mentioned it. The story isn't worth your time reading, let alone commenting.

36 minutes ago, thedemon said:

 

You do realise that this story is just another stupid click-bait headline from the Nation, right?

 

No one from THAI Airways has even mentioned it. The story isn't worth your time reading, let alone commenting.

You check again, many photos on-line, especially the eat airline food at pop up restaurants on Thai premises.

On 9/18/2020 at 3:02 PM, webfact said:

Thai Airways International (THAI) appears to have finally found a winning formula – Youtiao or deep-fried dough sticks served up with taro custard.

Foreign investors must be ecstatic with this news of how the airline is restructuring... 

Thai innovation in the face of adversity is endless.

Frying dough small scale vs. burning "dough" huge scale...

 

Keep trying those doughs with custard, just another 5 billion portion to go!!

6 hours ago, hotchilli said:

So with the airline effectively not operating because of Covid where's all the continued support for financing coming from?

Directors, managers, staff etc etc receiving payment?

 

"...where's all the continued support for financing coming from?"

The usual places, banks, probably.

 

"Directors, managers, staff etc etc receiving payment?"

I don't know that, I don't run the company but, yes, I would imagine that staff are being paid.  There sure would have been reports about it if they weren't.