Thai-Danish milk makers eyes China, Vietnam, confident it will achieve Bt12 bn target

[webfact]

Thai-Danish milk makers eyes China, Vietnam, confident it will achieve Bt12 bn target

By THE NATION

 

 

The Dairy Farming Promotion Organisation (DPO), producer of Thai-Danish milk, aims to penetrate five major cities in China as well as Vietnam via e-commerce channels, and is confident of achieving its target of Bt12 billion in sales by 2021, said senior board member Arthit Petcharat.

 

“Owing to the Covid-19 outbreak, more customers are switching to online shopping for consumer products, prompting us to use e-commerce as a leading platform to penetrate new markets overseas, especially China and Vietnam which have large customer bases,” he said. “Next year we are planning to enter Kunming in the first quarter, and will then expand to five major cities namely Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu.

 

“We have set the export target at Bt1 billion per year, in line with the government’s policy to have DPO, which is a state enterprise, to achieve total sales of Bt12 billion within five years, from 20116 to 2021,” he added.

 

Arthit said DPO currently holds 49 per cent market share in the general milk group and plans to research and develop new products in other dairy businesses as well as use marketing campaigns to attract new target groups using modern platforms such as e-commerce and online marketing.

 

“We aim to make Thai-Danish the national milk brand by 2021 and hope our brand will come to Thai consumers’ minds when they think of dairy products,” he said.

 

Suchart Jariyalertsak, deputy director and acting director of DPO, said the organisation was also working with partners in the sports industry to promote the Thai-Danish brand to the new generation, which is health conscious and interested in exercise.

 

“We have signed pacts with BG Pathum United Football Club and Thai Jet Sports Boating Association to promote our brand through sporting events like football matches and jet-ski racing tournaments,” he said. “With the help of our partners and promotion of e-commerce platforms, DPO is confident it will achieve its Bt12 sales target by 2021.”

 

Source: https://www.nationthailand.com/news/30396137

 

-- © Copyright The Nation Thailand 2020-10-14

 

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[Justgrazing]

1 hour ago, webfact said:

We have signed pacts with BG Pathum United Football Club and Thai Jet Sports Boating Association to promote our brand through sporting events like football matches and

Milk float racing .?

Edited October 13, 2020 by Justgrazing
Sp

[faraday]

I see the headline calls them "Makers" & not 'producers'. Does this mean that the Milk is reconstituted or are they actually using cows?

 

[Kadilo]

“We have signed pacts with BG Pathum United Football Club and Thai Jet Sports Boating Association to promote our brand through sporting events like football matches and jet-ski racing tournaments,

 

That’s fortunate cos that’s what they do. 

[Grumpy John]

Football and jet skies are of no interest to me.  What I would like to see are girl's wrestling in custard instead of jello or mud.  That could keep me entranced for hours!  ????

[heybuz]

3 hours ago, faraday said:

I see the headline calls them "Makers" & not 'producers'. Does this mean that the Milk is reconstituted or are they actually using cows?

 

on tasting it, it is reconstituted powder.

[Srikcir]

"Thai-Danish milk makers"

Why not same-same in other countries, ie., China-Danish, Vietnam-Danish, etc. It 's not like milk is a unique drink.

India produces over 20% of the world's milk followed by USA and China. So might there be competition from, say, China-Foremost (USA), Vietnam-Foremost?

Then one of the best milk produced in the world is from New Zealand. www.nzmp.com

So there might be Vietnam-Meadow milk products? www.dcanz.com

Thailand can make "eyes" but real trade deals and competition are more difficult. Especially since both Vietnam and New Zealand are members in the Trans Pacific Partnership (thus far Prayut has refused to join despite recommendations from the export sector).

 

[Burma Bill]

9 hours ago, webfact said:

promote our brand through sporting events like football matches

Ah! Those were the days (UK):-

 

[khunPer]

If supporting racing they should be re branded to "Red Cow", same logo...????

 

 

Quote

Danish Red cattle, also known as Red Danish or Red Dane, are a major dairy cattle breed in northern Europe...

The breed was developed in Denmark based on local breeds bred with Angeln cattle from Angeln, Schleswig. Danish Red cattle (and, earlier, Angeln cattle) have been imported to many other countries and have been used to improve and form many local breeds...

Source: Wikipedia.

[Cake Monster]

10 hours ago, faraday said:

I see the headline calls them "Makers" & not 'producers'. Does this mean that the Milk is reconstituted or are they actually using cows?

 

Cows make Milk

Thai Danish reconstitute Milk Powder.

[KarenBravo]

Most Asians can't digest milk as they don't make the lactose enzyme.

 

 

 

 

Edited October 14, 2020 by KarenBravo