Overseas trade offices told to aggressively pursue business opportunities

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Overseas trade offices told to aggressively pursue business opportunities

By THE NATION

 

Commerce Minister Jurin Laksanawisit

 

The Commerce Ministry is pushing a vigorous proactive role for trade promotion offices overseas as the Covid-19 situation improves worldwide.

 

Deputy Prime Minister and Commerce Minister Jurin Laksanawisit has tasked the ministry’s permanent secretary and Department of International Trade Promotion director-general with making sure that directors of trade promotion offices overseas fulfil their role of promoting trade between Thailand and the respective country.

 

“As the Covid-19 situation is gradually improving worldwide, trade promotion offices have to work aggressively to restore businesses that we have lost due to the outbreak,” he said. “Directors of the trade promotion offices must take up the role of ‘commerce ambassador’, or a salesperson of Thailand who is able to introduce our products that could have high potential in penetrating the market in each country.

 

“There will be a revision of key performance indicators of office directors based on the exports to each country over the years, the success rate of market penetration and the assistance being provided to Thai entrepreneurs in securing new markets,” Jurin added.

 

“A commerce ambassador who fails the performance evaluation will be sent back even if their term is not over yet.”

 

Jurin had initiated the concept of 'commerce ambassador' early this year in a bid to adjust the role of trade promotion offices overseas amid the growing threat of the Covid-19 outbreak and the fallout of the trade war between the US and China.

 

Source: https://www.nationthailand.com/news/30399562

 

 

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[ozz1]

bit hard when the baht is so high  but let's not talk about that 

[Surelynot]

It amazes me when they come up with these directives...

 

Police should actively stop crime

Fireman need to be putting fires out

The Army need to protect the country from invasion

 

Not Trade Offices need to be drumming up trade....doh!

 

No plan, no extra funding, no guidance......