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KBank rolls out ‘contactless living’, starting with cinemas


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KBank rolls out ‘contactless living’, starting with cinemas

By The Nation

 

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From left, Ruangroj Poonpol, KBTG chairman; Supreecha Limpikanjanakowit, KBank first senior vice president; and Narute Jiensnong, Major Cineplex’s chief marketing officer, hold a press conference to launch contactless tech for sale of movie tickets.

 

KBank has launched contactless tech for purchasers of Major Cineplex movie tickets, with similar schemes for other businesses planned next year to combat Covid-19.

 

The collaboration marks the first contactless sale of movie tickets via automated kiosks in Thailand.

 

Customers will use a QR code in lieu of a paper ticket, which Major Cineplex says will become a thing of the past. The code sent to their phones will be easier and faster than normal tickets and also help conserve environmental resources, said the cinema operator’s chief marketing officer, Narute Jiensnong. 

 

The contactless technology will debut at Paragon Cineplex and Major Cineplex Ratchayothin from December 26. 

 

The move is expected to cut ticket issuance and printing costs by up to 50 per cent. 

 

Narute added that the operator has closed two cinemas in Samut Sakhon province following last weekend’s virus outbreak.

 

Said KBTG chairman Ruangroj Poonpol: “Similar projects with other types of business partners are in the pipeline.” Interested businesses could visit www.kbtg.tech/contact, then select Business/Partner Proposals, he added.

 

Meanwhile, Supreecha Limpikanjanakowit, KBank first senior vice president, said ReKeep technology would power the digital movie ticket service, in line with KBank’s strategy for a cashless society.

 

Supreecha revealed KBank is also working with PTT to develop contactless payment at filling stations nationwide.

 

Source: https://www.nationthailand.com/edandtech/30400039

 

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-- © Copyright The Nation Thailand 2020-12-22
 
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I'm a bit confused. Major Cineplex has had electronic tickets since quite a while. Long before the pandemic. Bought using their app, paid for using KBANK's app (among other payment options), QR code scanned at the entrance. All contactless and working fine.

 

Now they're talking about making the kiosks contactless and this is what I don't get: As you need to use your phone anyway, why use a kiosk at all?

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