Thailand’s PC market set for 7.9% growth amid business transformation demand

[snoop1130]

 

The personal computer (PC) market in Thailand is predicted to expand by 7.9% this year, driven by the increasing demand from businesses seeking digital transformation, according to IDC Thailand’s market analyst. The first quarter of 2023 saw the market contract by 20.3% year-on-year, but it experienced a 12.9% growth quarter-on-quarter due to consumer spending through the government’s “Shop Dee Mee Kuen” scheme.

 

Puwanart Pientanyakij, a market analyst for device research at IDC Thailand, referred to the IDC Worldwide Quarterly PC Device Tracker, which indicated that Thailand achieved 566,000 unit sales in the first quarter. The consumer segment led the decline, with shipments dropping 31.1% year-on-year to 339,000 units.

 

IDC Thailand stated that vendors have been concentrating on reducing channel inventory since last year, following the decrease in demand after the pandemic. Most market players successfully lowered their inventory to under 14 weeks of stock, enabling them to increase the sell-in of new gaming notebooks with the latest generation of graphic cards. The Shop Dee Mee Kuen scheme also helped revive consumer demand.

 

In the first quarter, the commercial segment experienced a 4.1% year-on-year growth and a 5.2% sequential growth, reaching 226,000 unit sales. This growth was attributed to public sector spending prior to the May election and large enterprises, particularly in the banking sector, investing in PC renewals, security, and data transformation.

 

Regarding the top-five market share in the first quarter, HP Inc secured 18.5% due to its marketing campaign, which helped manage inventory and boost new consumer shipments. HP also closed several deals in the public sector and a very large business segment. Lenovo ranked second with 17%, but it took the lead in the commercial market thanks to multiple wins in the public sector and enterprise segment.

 

By Alex Morgan

Caption: JIB Computer Group @ Central World, Image via GoogleMaps

 

Full Story: https://thethaiger.com/news/business/thailands-pc-market-set-for-7-9-growth-amid-business-transformation-demand

 

-- © Copyright Thaiger 2023-06-01

 

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[dinsdale]

Yep. 7.9%. Not 8%. Chinese tourism is expected to rise by 27.1%.  EV purchases are expected to increase by 31.99% and sightings of pigs flying is expected to remain steady.

Edited June 1, 2023 by dinsdale