BKK Food delivery app preference

[Prima Mitr]

Hi all!

I am working to develop a food delivery services in Bangkok for our expat community. I would really appreciate if you guys could help me by inputs your valuable insights on this aspect:

 

- What cuisines or types of food do you most commonly eat?

- How many times/week do you order food for home delivery/takeout

- If you have never used any food delivery app (in Bkk) before, what is the reason behinds

- What factors are most important to you when choosing a food delivery service? (Variety of options/ Delivery speed/Cheapest offer/User Interface/Reviews)

- What type of promotions or incentives are most important to you when choosing to use a food delivery service? (Loyalty program/ Free delivery/ Bundle deals/ Cashback/ Personalized restaurant suggestion)

- What would you like to see in a food delivery app specifically designed for the expat community in Bangkok? (Suggestions)**

 

Thank you very much!! Your input is highly appreciated.

 

[Lemsta69]

What will you pay us for our answers? I don't get out of bed for less than ฿10k.

[Seppius]

Good luck, but massive already established competition, spoilt for choice as it is, 7/11 will bring me a coffee if I want

[AAArdvark]

Why do you want to deliver food to the airport? 

[pedro01]

Aimed at expats? Why would you limit yourself when 99% of the population is Thai?

[Liverpool Lou]

16 hours ago, Prima Mitr said:

- What would you like to see in a food delivery app specifically designed for the expat community in Bangkok? (Suggestions)**

Proper English language on all parts of the app, including menus, and charges less than those of the established apps otherwise there is no point.

[wordchild]

I am sure you know this but delivery (of all kinds)  is a very competitive market in Bangkok.

There maybe a small niche for a service that covers the the higher/more specialist  end of the restaurant market.

But, my opinion, the traditional "full service"  restaurant delivery operators (eg Food Panda)  are slowly dying and not just in Thailand but also in the West as well.

the original operators way overcharged the restaurants for what is a basic commodity service ie getting a motorcycle to deliver a package a couple of kilometres.

Many restaurants i know have started to encourage regular customers to order direct from them and then transfer the money (plus motorcy or Grab  taxi cost) direct to the restaurant.  The restaurant then arranges the delivery and keeps its full margin.

[Irish star]

1 hour ago, wordchild said:

I am sure you know this but delivery (of all kinds)  is a very competitive market in Bangkok.

There maybe a small niche for a service that covers the the higher/more specialist  end of the restaurant market.

But, my opinion, the traditional "full service"  restaurant delivery operators (eg Food Panda)  are slowly dying and not just in Thailand but also in the West as well.

the original operators way overcharged the restaurants for what is a basic commodity service ie getting a motorcycle to deliver a package a couple of kilometres.

Many restaurants i know have started to encourage regular customers to order direct from them and then transfer the money (plus motorcy or Grab  taxi cost) direct to the restaurant.  The restaurant then arranges the delivery and keeps its full margin.

Deals and promotions are weak on FP 

[pedro01]

On 10/25/2023 at 5:25 PM, Liverpool Lou said:

Proper English language on all parts of the app, including menus, and charges less than those of the established apps otherwise there is no point.

 

This is a good point.

 

I came up with this the other day and whilst I agree that "It's no sausage without meat" - I  still had no idea what to click. 

 

[redwood1]

I have advice for the OP......Forget it unless you want to lose your azz.....

 

None of the food apps are profitable....

[wordchild]

22 hours ago, wordchild said:

I am sure you know this but delivery (of all kinds)  is a very competitive market in Bangkok.

There maybe a small niche for a service that covers the the higher/more specialist  end of the restaurant market.

But, my opinion, the traditional "full service"  restaurant delivery operators (eg Food Panda)  are slowly dying and not just in Thailand but also in the West as well.

the original operators way overcharged the restaurants for what is a basic commodity service ie getting a motorcycle to deliver a package a couple of kilometres.

Many restaurants i know have started to encourage regular customers to order direct from them and then transfer the money (plus motorcy or Grab  taxi cost) direct to the restaurant.  The restaurant then arranges the delivery and keeps its full margin.

The ease and speed of bank payment transfers here, is an area where Thai Banks are ahead of many countries  in the West eg when i make a transfer on my UK Banks's phone app (when in the UK)  it can take  several minutes or even longer to process. In Thailand payment transfers and receipt notifications  are handled pretty much instantly.

In the early days one of the key benefits that the delivery service companies  could offer to restaurants was the handling of cash and receipts. with the development of Promptpay and the speed and ease  of the whole process, the value of that service for the restaurant has declined.

I think as a trend more and more restaurants will seek direct relationships with their more lucrative customers and increasingly cut out the delivery companies.

[Liverpool Lou]

14 hours ago, pedro01 said:

 

This is a good point.

 

I came up with this the other day and whilst I agree that "It's no sausage without meat" - I  still had no idea what to click. 

 

Vegetarian sausage, maybe?

[pedro01]

11 minutes ago, Liverpool Lou said:

Vegetarian sausage, maybe?

 

Well, there's no sausage in the dish - but I presume it's the vegetarian option. 

 

It's no sausage without meat though!