5 social media tools to boost your online presence in Thailand

[CharlieH]

 

For your business, there are a few things that are as important as social media, but managing it can be time-consuming. You create content, schedule posts, track results, and may even use multiple platforms, but sometimes, the results just fall short of expectations. You get no reach, no engagement, and god forbid, no sales.

But it's all uphill from here on out, social media has evolved to a point where there are tools to help you work more efficiently. To not keep you in the dark, we’ve outlined five top social media marketing tools to finally translate your online presence into sales.

Ranked in no particular order, these tools are chosen by The Thaiger’s editorial team based on research, experience, and publicly listed information.

 

1. BoostedByPeople

 

• Best for: Businesses seeking authentic and engaging advertising.

• Key feature: Utilises everyday social media users for significantly higher engagement.

• Pricing: Free signup with a 200-baht credit.

 

Sign up for BoostedByPeople

For those who are finding it difficult to stand out online through traditional advertising, help is here through BoostedByPeople. By leveraging the power of everyday people, they offer up to 8 times more engagement compared to running ads.

BoostedByPeople negates the distrust of ads and influencers by utilising the networks of social media users, driving more engagement through recommendations that feel more genuine and trustworthy.

When your friend or family member shares an interesting post, it feels more authentic, and you are more than likely to engage compared to a robotic ad campaign. BoostedByPeople connects businesses with these influential individuals, along with targeted influencers and social groups. 

But there's more! BoostedByPeople lets you precisely target your ideal audience, such as expats in Bangkok or families seeking educational options, making sure your business is shown to the right people.

 

2. Hootsuite

 

• Best for: Managing multiple social media accounts efficiently.

• Key feature: Schedule and manage posts across various platforms from a single dashboard. Includes robust analytics tools.

• Pricing: Starts at US$99 per month for 10 social media channels. 30-day free trial available.

 

Sign up for Hootsuite

If you’ve worked in social media marketing, you’re likely to be familiar with Hootsuite. In the current year, they remain a powerful tool to enhance your online presence.

While Hootsuite can be expensive, they make up for it with a comprehensive suite of features. A key feature is the ability to schedule and publish posts across various social media channels. Hootsuite also helps you determine the optimal posting times to post in order to reach your target audience.

Users can manage all messages and comments within a single platform. You can also access analytics without switching between different social media channels. Essentially, Hootsuite provides all the functionalities you'd expect from a robust social media management tool in one place.

One of Hootsuite's most talked about features is its social listening tool. Powered by AI insights from Talkwalker, this tool simplifies the process of monitoring brand mentions, industry trends, and relevant topics. 

This improved monitoring increases your chances of boosting engagement, creating impactful content, and potentially achieving viral success.

 

3. Sprout Social

 

• Best for: Larger businesses requiring a powerful and user-friendly social media management tool.

• Key feature: Comprehensive social listening and reporting capabilities beyond basic metrics.

• Pricing: Starts at US$199 per seat per month for 5 profiles. 30-day free trial available.

 

Sign up for Sprout Social

Sprout Social is a social media management tool designed to help businesses efficiently manage multiple accounts, engage with their audience, and gain valuable insights within a single platform. 

While similar to Hootsuite, Sprout Social is particularly well-suited for larger companies, agencies, and enterprises that require more advanced features.

Sprout Social boasts one of the feature-rich social listening features available today. You can track conversations not only on the web but also across various social media platforms, including Twitter, Instagram, LinkedIn, YouTube, Reddit, and Tumblr.

If influencer marketing is part of your strategy, Sprout Social makes it extremely easy to find and collaborate with the right influencers. It also tracks the performance of your influencer marketing campaigns within the platform. 

Additionally, Sprout Social integrates with e-commerce platforms like Shopify, Facebook Shop, and WooCommerce, allowing you to directly link products within your social media posts.

Of course, it is more expensive than some other options, but the time saved and the valuable insights gained will make your investment a worthwhile one.

 

 

4. Woorise

 

• Best for: Businesses aiming to create engaging campaigns and grow their audience.

• Key feature: Offers tools for giveaways, landing pages, quizzes, and forms within a single platform.

• Pricing: Starts at US$23 per month. 14-day free trial available.

 

Sign up for Woorise

If you are looking for creative ways to engage with your audience, Woorise is the answer. As a social media marketing tool, they simplify the process of designing campaigns such as giveaways, quizzes, and surveys.

Woorise utilises an intuitive drag-and-drop interface, helping you create professional-looking campaigns in a matter of minutes, even without any technical expertise in your belt. They also allow you to build landing pages and forms and accept payments, centralising your campaign all in one place.

Woorise's standout feature is its all-in-one approach. Other platforms may focus on a single aspect of marketing, but Woorise unites audience engagement, lead generation, and data collection.

Let’s say you want to run a giveaway to grow your social media following, you can use Woorise’s integrated forms to capture leads and audit campaign performance with detailed analytics.

 

5. BuzzSumo

 

• Best for: Content creators, marketers, and SEO professionals seeking insights into trending topics, competitor analysis, and social media engagement.

• Key feature: Powerful content discovery and analysis tools that highlight trending content and provide detailed metrics like shares and backlinks.

• Pricing: Starts at $199 per month for one user. 7-day free trial available.

 

Sign up for BuzzSumo

You'll simply never run out of content ideas with BuzzSumo. This powerful social media marketing tool helps you understand your audience, analyse your competitors, and identify influential voices that can amplify your message.

BuzzSumo's content discovery feature allows you to track the most shared articles, blogs, and videos across the web, filtered by your specific niche or topic. They are an excellent resource for brainstorming new content ideas and identifying emerging trends.

If your business revolves around influencer marketing, BuzzSumo's influencer search tool helps you find the most relevant influencers within your industry. In addition, BuzzSumo boasts the most extensive historical data repository compared to its competitors, providing valuable insights into content engagement trends dating back up to five years.

Start the year right and skyrocket your social media presence by keeping these five social media marketing tools on your radar.

Platform	Best for	Key feature	Pricing	Free trial
BoostedByPeople	Businesses seeking authentic, high-engagement advertising	Leverages everyday users for 8x better social media engagement	Free signup with 200-baht credit	Yes
Hootsuite	Managing multiple social media accounts	AI-powered social listening and scheduling	Starts at US\$99/month for 10 channels	30 days
Sprout Social	Larger businesses and agencies	Comprehensive social listening and reporting	Starts at US\$199/month per seat	30 days
Woorise	Creating engaging campaigns	All-in-one tools for giveaways, landing pages, and forms	Starts at US\$23/month	14 days
BuzzSumo	Content creators and marketers	Content discovery and competitor analysis	Starts at US\$199/month	7 days

 

 

 

Original article by The Thaiger