Cambodia Plans Major Tourism Push at Sambor Prei Kuk

KTAim Valinda

The Cambodian government has unveiled a bold new strategy to revitalise the ancient Sambor Prei Kuk temple complex, aiming to turn the UNESCO World Heritage Site into a premier cultural destination that boosts local tourism and economic development.

Deputy Prime Minister Vongsey Vissoth, who chairs the project, announced a series of sweeping measures during a high-level meeting on Friday. Among them are the creation of a dedicated visitor information centre, enhanced infrastructure, and a fresh rebranding campaign to give the site a more distinctive and memorable identity.

“The goal is to transform Sambor Prei Kuk into a model tourism hub — one that not only draws visitors but also benefits the local community,” Vissoth said. He urged agencies to coordinate efforts on everything from improving road access and internet connectivity to building human capital through training in hospitality and culinary services.

Located in Kampong Thom province, the temple complex was once a capital of the Chenla Kingdom and contains some of Cambodia’s oldest stone structures. Though recognised internationally for its historical significance, Sambor Prei Kuk has long struggled to attract the same numbers as Angkor Wat.

Officials hope the planned improvements will change that. The proposed information centre will screen historical documentaries, while new signage, parking and support facilities aim to enhance the visitor experience. Authorities also highlighted the need for sustainable development and responsible investment that preserves the site's archaeological integrity.

Phan Nady, Director General of the Sambor Prei Kuk National Authority, said expert consultation remains essential. “All projects, including the new bypass road, are guided by heritage experts to ensure no harm comes to the temple foundations,” he noted.

Many smaller, unrestored temples within the complex remain buried, he added, and their conservation will form part of the next phase of development.

The Council of Ministers confirmed that the initiative will follow a six-pronged plan focused on product development, promotion, training, infrastructure, sustainability, and a unified management model. If successful, the project could serve as a pilot for community-based tourism elsewhere in Cambodia — linking heritage preservation with real, local economic gains.

-2025-06-30