Of course no one is going to start blindly studying the writing system until they are confident that they want to make that investment in time and energy. The early exploration of the language is going to be focused on verbal interaction which helps with getting to know people and making transactions smoother. All people who are advocating learning to read and write the language are saying is that once you are confident that you want to make a serious commitment to learning the language, the sooner you learn to read and write the language, the better off you'll be and the faster your progress will be, and that if you don't do this, it is likely that your proficiency will plateau at an elementary or at best an early intermediate level.
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