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Travel and Tourism Competitiveness Index

Thailand is ranked 43rd in the TTCI, just behind Korea (ranked 42nd). Thailand benefits from a very friendly attitude towards tourists (ranked 6th), and the sector is indeed prioritized by the government (ranked 14th) with, similar to Malaysia, excellent destination marketing campaigns and an effort to ensure national presence at major travel and tourism fairs internationally. However, important weaknesses remain, particularly regarding the quality of transport and tourism infrastructure, both of which remain relatively underdeveloped.

Peter

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