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Beer Chang Signs New Deal


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The multi-million pound sponsorship was unveiled at a press conference in Bangkok this morning by Everton's Acting Commercial Director James Powell and Thai Beverages Deputy Chairman Thapana Sirivadhanabhakdi.

Wyness said: "We are absolutely delighted to be able to capitalise and build upon our existing relationship with Chang - and in so doing deliver a deal which I feel will not only prove to be mutually-beneficial but one which represents a significant increase on the previous deal.

" We enjoy a healthy, strong and fruitful relationship with our friends at Chang, we value what is a very special relationship and we shall continue to work together to ensure that this partnership grows into one of the Premiership's finest.

" As a Club, we continue to be leaders in terms of establishing a major foothold in what is the fast-emerging Far East market."

Thapana Sirivadhanabhakdi was delighted to conclude the deal, saying: "For the past full year, Thai Beverage Marketing Company Limited, in the name of Chang Beer, has played a major role as the main sponsor of the famous Everton Football Club. Although it was just the first tentative step that we have taken together, it proved to be a crucial step that has led to great successes and much acclaim.

I am proud to say that Chang Beer on the jerseys of Everton footballers will no longer be confined to the British Isles, but will be seen by all of Europe during the UEFA Champions League matches - another feather in our cooperative cap that will point the way to even greater successes in our future - together."

As part of the deal Everton will welcome three Thai youngsters to the clubs Academy next season as part of an initiative entitled: 'Chang Rising Stars to Everton'.

Chang will be holding trials for 16 and 17-year-olds throughout Thailand in the weeks ahead, with Academy Director Ray Hall jetting to Bangkok to make the final selection along with the Academys Phil Cannon and Mike Dickinson

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